How to apply for Tmall International Investment Promotion?
I. Overview of investment promotion
1. At present, Tmall International is inviting investment.
2. The store opening entity must be an overseas entity company.
3. Give priority to recruiting overseas famous physical stores /B2C websites and overseas famous brands that have not entered the China market.
Second, Tmall International Store Type:
1, brand flagship store
Brands directly authorized by their own brands or trademark owners enter the stores opened by Tmall International.
In principle, a brand flagship store can only sell goods under the corresponding brand. If the brand of the store is a group brand, you can sell goods under multiple brands of the group.
2. Store flagship store
The trademark owner or the subject directly authorized by the trademark owner of the offline supermarket chain, store or online B2C website brand enters the store opened by Tmall International.
Shops can operate a number of overseas brand goods across industries according to the actual offline or online sales situation.
3. Specialty store
Brand trademark owners provide authorization to open stores in Tmall International.
Store management cannot sell cross-industry goods.
4. Franchise stores
Operating two or more brands of shops under the same industry category.
If the store operates across categories, it must follow the list of goods that Tmall International allows to operate across categories.
Third, the entry qualification standards
In addition to providing the above-mentioned necessary materials, Tmall International has the right to require merchants to provide additional supporting materials according to actual conditions.
If certain industries have clear industry investment standards, the industry investment rules shall prevail.
4. Requirements for goods and services:
Commodities: products of origin or sold overseas have joined the Tmall International Authentic Protection Plan and will enter the customs overseas through China through international logistics;
Product page: product information is described in Chinese, international metric units, and Wangwang customer service is in Chinese;
Logistics service:/kloc-delivery can be completed within 0/20 hours, personal parcels can be delivered directly, or delivered from China Bonded Zone to mainland consumers. Logistics information needs to be traceable; For products sold outside Chinese mainland, it is required to complete the delivery within 120 hours. The specific delivery method is not mandatory, and the logistics information should be traceable.
There are many businesses on the Tmall international platform that are developing well. In fact, cross-border e-commerce is still relatively hot at present. At present, the entry threshold of Tmall International Platform is still relatively high. You can enter this platform if you are interested.
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