Greenland Group is a very large state-controlled enterprise group in Shanghai, established on July 18, 1992. Since its establishment 20 years ago, Greenland Group has always adhered to the corporate purpose of "Greenland, Better Life", doing what the government wants and meeting the needs of the market. Through simultaneous development of industrial operations and capital operations, it has formed a "prominent main business of real estate, energy, and finance". It ranks 483rd among the Fortune Global 500 in 2012, 73rd among the 2012 Chinese Enterprises, and among the comprehensive enterprise groups with real estate as its main business. Ranked 1st. It ranked 55th among China's top 500 companies in 2013 and ranked 359th among Fortune's top 500 companies in the world.
As the core leading industry of Greenland Group, real estate development and operation are in the leading position in the country in real estate development scale, product types, and quality brands; especially in super high-rises, large urban complexes, high-speed rail station business districts, and industrial parks It is far ahead in the development field; there are 17 super-high-rise urban landmark buildings built or under construction, of which 4 are among the top ten in the world.
Greenland Group’s real estate development projects cover Shanghai, Beijing, Tianjin, Chongqing, Guangzhou, Nanjing, Jinan, Hefei, Nanchang, Suzhou, Wuhan, Changsha, Zhengzhou, Chengdu, Guiyang, Xi’an, Urumqi, Yinchuan, and Hohhot , Taiyuan, Shenyang, Changchun, Harbin and other 70 cities in 25 provinces, municipalities and autonomous regions across the country. In 2012, with the commencement of construction of Greenland Korea Tourism and Health City, Greenland Group officially embarked on a new journey of overseas investment and development, and will soon go to Australia, Thailand and other countries for comprehensive urban development. Greenland's independent hotel brand has also successfully settled in high-end hotels in Germany. The domestic and foreign market expansion goes hand in hand, further laying a solid foundation for the sustainable development of Greenland's main real estate business.
While ensuring its leading position in the real estate industry, Greenland Group is actively developing secondary pillar industries such as energy and finance. Among them, the energy industry, as the second pillar industry, has formed a complete industrial chain covering coal production, processing, storage, distribution and petroleum storage, transportation, sales, etc. It has multiple coal mines and coal logistics parks in Inner Mongolia and Shanxi. The total resource reserves are nearly 700 million tons, the annual output exceeds 13.5 million tons, and the distribution exceeds 55 million tons. At the same time, Greenland Group is also actively building the entire financial industry chain, establishing Greenland Financial Investment Holding Group, investing in Liaoning Panjin Commercial Bank, Jinzhou Bank, Shanghai Rural Commercial Bank, Orient Securities, etc., and initiating the establishment of a small loan with the largest registered capital in China. company. In addition, Greenland Group also has a large scale and strong strength in industries such as commerce, hotels, construction, and automobile services.
Greenland Group has a strong sense of social responsibility and never forgets to repay the society during its development. It invested 200 million yuan to establish the largest enterprise-specific charity fund in Shanghai; it released the exclusive charity brand "Greenland Heart Plan", which is long-term and Fulfill corporate social responsibilities in an all-round way; invest more than 400 million yuan for free to build a number of city's iconic public green spaces in Shanghai; invest 250 million yuan to support the Shanghai World Expo... In the 20 years since its establishment, it has been in charity, public welfare, and supporting the military. , World Expo and other aspects have accumulated sponsorships and donations of nearly one billion yuan. Greenland Group has successively won honorary titles such as National Civilized Unit, National May Day Labor Certificate, and China Charity Award. The "Greenland" trademark has been recognized as a "Well-known Trademark in China" by the State Administration for Industry and Commerce.
Greenland Group has formulated a five-year development plan and strives to become an internationally renowned, powerful, scientifically managed, cross-border and cross-industry company by 2015, with world-class scale, operational management level, and brand influence. A very large enterprise group with strong and sustainable development capabilities, its business revenue exceeds 500 billion yuan, and it ranks among the top 200 companies in the world.