In 1899, Asa Kedler, president of the Coca-Cola Company, sold the bottling rights to Coca-Cola in most parts of the United States for one dollar. In this year, Chattanooga became the first city in the United States to open a Coca-Cola store. In the city of the bottling plant, the bottles used at that time were straight Hutchinson glass bottles with metal stoppers. Later, American bottling plants used a large number of amber straight bottles engraved with the Coca-Cola trademark.

1906 In 1915, Coca-Cola with its diamond-shaped trademark sticker stood out among its competitors. By 1915, Coca-Cola’s great success and vigorous development attracted competitors to follow suit. They slightly changed Coca-Cola’s logo and name. On the bottle, in the face of a large number of counterfeit products, Coca-Cola Company cooperated with the bottlers and asked the bottle manufacturers to design a new bottle shape plan. The bottle must be unique. Even without sight, Coca-Cola can be distinguished by touch alone, or even just by touch. The broken pieces can also be distinguished,

So in the same year, the now world-famous Coca-Cola curved bottle was designed and patented by Root Glass Company. Although it was inspired by cocoa pods, more people later thought Instead, this bottle looked like a tight-fitting skirt with curves on a girl, so in 1920, this curved bottle was also called a narrow-bottomed skirt bottle. The curved bottle stood out from many designs, and some adjustments were made to it. First of all, in the original manuscript The bottle was too old and had an unstable center of gravity, and could hardly stand. Finally, the weight range of each bottle was stipulated. At the same time, the Coca-Cola Company also adjusted the curve of the curved bottle, which was finally put into use in 1916.

If only From a design point of view, the curved bottle is an example of a classic packaging design textbook. The curve itself is beautiful, unique and highly recognizable. At the same time, it is similar to the female body line. The human body line itself can bring pure visual beauty. Secondly, The curved design is also convenient for drinkers. The same curved bottle is easier to carry. You can easily hold it by holding the concave part of the curve. Finally, the curved shape can bring a visual illusion. It seems to have more content than the design,