History of Nike (NIKE) - Trademark Inquiry Complete Network

History of Nike (NIKE)

-- Author: Love Simple

-- Release time: 2005-1-18 9:49:58

-- [Repost] The most detailed The history of Nike

Bill Bowerman – the founder of Nike

In 1972, he was the track and field coach of the University of Oregon. As a coach, he paid great attention to his athletes and understood their athletes. Sports Demands

More than just a coach, he is a teacher. He gives his athletes a "competitive response" - learning how to win.

Bowerman is also an innovator. , what he brought back to the United States during his inspiring trip to New Zealand in 1962 were new concepts of running and physical fitness. At the same time, it soon caused a revolutionary response in American sports. He brought new training methods , which completely changed the training methods of athletes.

For the spirit of loyalty, competition, and teamwork, Bowerman instilled the spirit of loyalty, competition, and teamwork into his athletes bit by bit, while gradually establishing today's Nike cooperation culture

As a coach, Bowerman was committed to constantly making his athletes perform better, so he designed sports for his athletes that were less likely to cause injury and that allowed them to perform better. Shoes, his shoes were lighter and more comfortable than the athletic shoes of the day

He experimented with a variety of materials and had his athletes try them out.

Phil . Knight - founder of Nike (1957)

He is an excellent middle-distance runner

Although he did not win many races, Bowerman's "competitive response" inspired Inspired by him, he has the desire and desire to pursue his own limits and perform at his best

Phil Knight once studied business management at Stanford University. He once pointed out in an article about Japan's production opportunities , he believed that at that time, a low-priced and high-quality sports shoe from Japan would replace the leading position of German sports shoes in the U.S. market.

Ballman's principles for his athletes as a coach are also Knight's. Principles in Business.

"Competitive Response" Make a Commitment

Perform...mentally, physically, emotionally

Focus on...do your best To be the best

Compete to win...Teamwork

The birth of Le Cordon Bleu Sports (1962)

Phil Knight and Bill Bowe Mann each contributed US$500 to reach an agreement, and *** agreed to establish a company and promised to provide athletes with the most professional and better sports shoes. This new company is Le Cordon Bleu Sports Company or brs..

At that time, I acted as an agent for Japanese Tiger sports shoes, and my main target customers were relatively professional athletes and coaches. They began to establish new relationships with athletes, and many of them will last their entire lives.

After receiving his MBA degree, Knight began his world tour. While staying in Japan, he contacted Onitsuka Tiger Sports, a company that produces high-quality professional sports shoes. At the same time, we began to find and develop development opportunities for them in the US market. In this way, a new company emerged, which Knight named "Blue Ribbon Sports" - the predecessor of Nike

Early retail stores (1968)

1968 In 2016, Le Cordon Bleu Sports opened its second retail store in Oregon, the United States. It became a runner's paradise because at that time, there were no truly technological running shoes. So runners suddenly felt like there was a sports company that truly catered to them and shared their passion for sports and running. At the same time, we assume the obligation of manufacturing authoritative professional sports shoes.

Early retail stores were usually opened next to sports fields, which provided a place for Nike employees to learn business and directly contact and understand our customers.

The foundation on which Nike was founded.

Bowerman

Sharing commitments and obligations with each other, then everyone can achieve much more results through teamwork than individual efforts.

The birth of a new brand (1971)

New Only six months after the brand was born, Knight invited a female college student from the Art Department of the Polish National University to design a logo with speed and power.

Le Cordon Bleu decided to use this swoosh. Knight said, "I don't particularly like it, but I believe it will grow with us because of us."

The name of the brand is Jeff Johnson, Nike's first A full-time employee, he woke up from a dream and was inspired by "Nike". "Nike", the wings of the Greek goddess of victory. Johnson's suggestion was adopted after a week of debate by the committee.

The first logo

The name and logo of Nike officially appeared together in 1972

(1972)

The first Nike office to sell products was in Poland. Every employee of Nike Encourage your friends and family to come to the office building.

Nike begins grassroots promotion (1972)

Le Cordon Bleu Sports first launched Nike at the 1972 U.S. Olympic cross-country race. Runners saw sneakers with waffle outsoles for the first time. The design of the waffle soles was inspired by the waffle pot soles that Bowerman’s wife made for him for breakfast

Sneaker outsoles The change revolutionized running as well, providing a lighter, more durable outsole for sneakers.

Runner Mark Covert was the first to wear Nike waffle outsoles for running Athletes whose shoes crossed the finish line

(1972) Sidney Wicks wore early Nike sneakers

In 1972, Nike signed rising sports star Sidney Wick. Wicks was the first to wear Nike basketball shoes One of the athletes, as Bowerman said, nike is committed to providing athletes with lightweight, better-fitting sports equipment

Many athletes have used nike sports equipment.

nike Soul (1973) In 1973, American record holder Steve Prefontaine became the first track and field athlete to wear Nike sneakers. Through the training of Bowerman, he made many young athletes move towards Nike, a young sports brand.

The reason why prefontaine's is called the "soul of Nike" is because of his perseverance, tenacious fighting spirit, and desire to win.

Unfortunately, his life was only In 1975, he was killed in a car accident at the age of 24.

Waffle Trainer (1974)

Connection with consumers

This print advertisement was the earliest Appeared on the back cover of the American runners magazine. This is a very exciting advertisement, and it also makes a small note. At the same time, it is a very good way to connect consumers with the emotion of the Nike brand.

In fact, "there is no finish line" is also Nike's motto. Nike will never be complacent and always strive to surpass previous successes while providing our customers with the most authoritative and valuable products. Powerful products and services.

It’s never just a product, it’s a company

Waffle-soled training shoes have become the best-selling sneakers in the United States.

Research, design and development

Nike continues to innovate technology. It made a trend mistake in this sneaker designed and developed for women. In order to enhance stability, but in fact, it does not conform to the human body. Principles of movement. This was Nike's first technological innovation mistake.

Nike began to learn how to make professional sports shoes perform more professionally in sports, in line with physiology, physics, and the materials used to make sports shoes More functional

1976 - 1977

Nike’s support for running

Support for women’s rights is reflected in its support for women’s long-distance running

In 1979, Nike expanded its business by introducing its first apparel production line

business. The apparel department was separated from the footwear product department. Hard work and good awareness --- they expected success, and they did it.

The introduction of the apparel production line was nike An example of prudent risk-taking in business and a reflection of the growth of the Nike brand and business.

Light weight cushioning (1979)

Frank Rudy, an aerospace engineer, Frank Rudy, an aerospace engineer, brings the concept of air cushioning to Nike in 1979. This breakthrough technology allows cushioning to last throughout the life of the sneaker, rather than as previously used Foam rubber for cushioning becomes hard and flat after a few kilometers.

Nike Air Cushion is cushioning, protective, lightweight, and can be bent into various shapes to fit and support various styles. Sports shoes and a variety of sports shoes are available for development.

Nike air cushion has expanded Nike's brand, and at the same time, it has also made Nike the leader in the world's sports shoes market.

To the world of sports The history of shoe cushioning and the huge contribution to the sports consumer goods industry.

The birth of groundbreaking sports shoes. In 1979, the "tailwind" sports shoes made their first appearance, introducing the concept of Nike air cushion technology to the world. At this time, the first pair Running shoes, valued at $50, simultaneously became a revolution in the sports shoe industry.

The advent of tailwind showed Nike's innovative spirit to the world. By constantly taking risks and leading the entire industry, our customers get the best. Performance.

1980 Moscow Olympics Steve Ovett and Sebastian Coe. Some of Nike's "firsts": the fastest Nike gold medal, the first year to become the first sales of sports shoes in the United States (surpassing Adidas), and at the same time we The first European headquarters is established in the Netherlands.

Nike begins its grassroots promotion while exploring international opportunities.

800m race

Growth in the United States and Development and Expansion (1980 –1981)

National Football Team

Continuing our success in running and basketball, Nike expanded its branch into football.

nike Enter the football market to provide the most professional football shoes, and at the same time promote and develop with professional players.

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Just like grassroots promotion in running - serving athletes – in Other sports are the same.

Nike dominated the basketball market and became the number one brand of sneakers worn by NBA athletes.

In 1982, Nike provided professional sportswear to more than 50 NBA athletes. Shoes.

Major national rugby star Mike Schmidt signed with Nike as Nike continued to develop technologically advanced products.

Nike became the shoe worn by rugby players in the mid-1980s. The most sneakers.

Mike Schmidt also has a building named after him on the campus of Nike's world headquarters.

The creation of a new world record

In 1981, Alberto Salazar wore Nike sneakers and set a new world record in Manhattan, USA.

Salazar helped our pioneers develop technical sportswear while increasing Nike's share of the running market

He later worked in the sports marketing department of Nike headquarters in the United States and also had a building named after him

1984 Olympic Games

In this Olympics

At the Games, Carl Lewis won 4 gold medals and Joan Benoit won a gold medal in the women's marathon.

58 Nike-supported athletes won 65 medals.

Profit reached $919.8 Wan.

Get on track (the collection concept of the Nike brand) (1985) The continuation and development of the collection concept. John Mcenroe wore his own unique world of Nike sports equipment and carried out the "Across America" ??promotion activity. , had a huge impact in the world

back on track (collections reorganized the nike brand) (1985) In 1985, signed the Chicago Bulls sports newcomer Mike Jordan, who brought sports to Nike Innovation drives product development while constantly paying attention to the entire product design, development, advertising, and marketing. This collection concept is in development, footwear products, clothing, price, marketing, advertising all in the concept of Jordan Collection Lower integration. It is the beginning of a new, higher attention rate, super energy brand.

Wrong direction

Nike's reaction strategy in the face of Reebok entering the market (1987 )

reebok entered the market at that time, and the soft leather shoes he manufactured for women greatly increased his women's business. Nike therefore produced sports and leisure leather shoes. As a result, in actual wear, this The shoes deviate too far from our sports route, and at the same time they are not trendy enough to match with clothing.

Introducing casual leather shoes. Does nike provide authoritative, professional, sports products? Or is it fashionable products?

Little attention - leaving sports

Visible air cushion – product innovation (1987) In 1987, Air Cushion King Technology’s sports shoes were the first visible air cushioning. The visible air cushion made Nike technology is easier to understand, and coupled with the outstanding performance of sports shoes, Nike has successfully established its leadership in sports shoe technology. Through the business revolution, the Air Cushion King entered the market.

The development of sports categories 1987 is also the symbol of the birth of Nike all-round shoes. Nike's new comprehensive training shoes have the edge of innovation. It has enough cushioning to make it suitable not only for running, but also very suitable for other sports and aerobic bodybuilding training. Consumers love it It and its development brought Nike business worth more than $500 million in 1997.

“just do it” (1988)

A huge success beyond imagination Marketing activities.

He quickly becomes universal and sometimes personal. It is the language of movement, the sound of movement. It brings dreams. It means action, without any excuse, can be eccentric, Exciting, and beyond imagination. This is Nike.

It has truly become a part of American history

Our mission is clear:

To be the best sports and fitness company in the world

Continuously innovating and innovative products

Continuously paying attention to details

Emotional connection

Nike World Campus opened (1990)

Nike World Campus opened in Beaverton, USA, with 7 buildings named after our athletes.

Expansion of the campus (1999 )

The Nike campus continues to expand and includes six buildings on the northern campus and a football field.

Nike's huge investment (1994) Nike Europe Center is Nike's largest investment outside the United States. largest investment and opened in September 1994, just 350 days after completion

ehq (1999)

nike's European Center, located in the Netherlands, Europe. <

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Nike Development and Growth in Other Countries (1997)

Two customer service centers in Seoul, South Korea and Tokyo, Japan.

Nike Asia drives profits from $300 million 800 million from the political year 1996 to the fiscal year 1997.

China has become Nike’s largest resource base and sales market in Asia

Ronaldo-----Brazilian star

Beginning to enter the world football market

In 1996, he signed a contract with Brazil and jointly prepared for the 1998 World Cup.

Nike brought the biggest success in world history. The lightweight football shoes also revolutionized the football shoe industry. They are lighter and more comfortable in terms of appearance and performance, focusing on speed and power.

Impact Air Cushion (1998)

In 1998, Nike signed the first female football player. M9 is the lightest, with a sense of speed, comfort, and ball control.

Impact air cushioning – The air cushion can resist the increased impact pressure from the outside world, and at the same time breaks the very uncomfortable wearing feeling of traditional football shoes.

The revolution of sports equipment

The sports equipment department pioneered the ice hockey series, Skates, as well as watches, glasses, etc.

Women's business

The growth and expansion of women's business is mainly to support fitness and physical fitness.

Innovative turn Business

Nike's new product in 1999, presto was born

Just like a T-shirt on your feet. It is a revolution, a lighter, more comfortable and more casual running shoe . The sizes are (xxs, Nike's completely new cushioning technology was born---Nike shox. It uses the materials of the system used in racing cars and absorbs shock through elastic cushioning columns, providing new running equipment for the new generation of runners.

2000 Sydney Olympics – new brands and innovative products for athletes

Nike-designed competition uniforms supported more than 2,000 athletes in 25 events in the Olympic Games

The Olympic Games are nike provides a platform to showcase itself, sports product technology, sportsmanship and passion.

marion jones won 5 medals (3 gold, 2 bronze)

bowerman – won

You will achieve much greater success as a member of a team than as an individual

Advanced rd amp; d

Physiological exercise experiment room.

Higher requirements for product design and innovation

2002 World Cup – growing our business while maintaining our integrity (sports)

nike football Made the largest promotion ever in the world, and also had an ambitious website nikefootball.com