Legacy of the old shop:
"I'm afraid people won't buy it, but I'm afraid people will buy it short".
"All things are renewed once again"
"Gold-like quality and century-long commitment"
Service features:
Highlighting the "five senses" service, that is, intimacy, warmth, trust, honesty and nostalgia.
The quality of tea in different shops in Zhang Yiyuan should be similar, but there are some differences in varieties.
Zhang Yiyuan Tea House, the predecessor of Beijing Zhang Yiyuan Tea Co., Ltd., is a famous time-honored brand in Beijing, with a history of more than 1 years. In 1991, the trademark of Zhang Yiyuan was officially registered. In 1993, Zhang Yiyuan was named "China Time-honored Brand" in Zhang Yiyuan by the Ministry of Internal Trade. In order to meet the challenges of the market, expand and develop time-honored national brand products, Beijing Zhang Yiyuan Tea Company was formally registered and established in 1992. In 1999, the company was transformed into Beijing Zhang Yiyuan Tea Co., Ltd. according to the requirements of modern enterprise system.
since its establishment, the company has adhered to the enterprise spirit of "honesty first" and established its own production base in Fujian in 1994-Mindong Zhang Yiyuan Tea Co., Ltd., which was designated as a green product base by Fujian Province. The company has a strong technical force and equipment. The produced, processed and blended Zhang Yiyuan Jasmine Tea is well received by tea customers at home and abroad with its characteristics of "clear soup, strong taste, fragrant entrance and endless aftertaste". At present, the company operates more than 3 kinds of high, medium and low-grade black tea, green tea, scented tea, oolong tea, pressed tea and health tea, which can meet the needs of different consumers.
in order to ensure that the quality of tea meets the national standards, all tea products produced by the company have been strictly inspected by the national quality inspection department since 1995, and the company has set up a quality supervision and evaluation office to strictly control the quality. In 1999, the company passed the ISO92 international quality system certification, and in 23, the company passed the ISO91 international quality system translation certification, which ensured the effective operation of the enterprise management system. Zhang Yiyuan tea has maintained all qualified achievements in all previous spot checks by the national quality inspection department. In 1999, Beijing Municipal Bureau of Quality and Technical Supervision awarded the company the honorary title of "shopping assured unit", and it was the first one in Beijing tea shops to win this honor. In 21, Zhang Yiyuan Tea House was awarded the honorary title of "1, shops without fake goods" by Publicity Department of the Communist Party of China, the Central Civilization Office, the State Economic and Trade Commission, the State Administration for Industry and Commerce, the General Administration of Quality Inspection and Quarantine, and the Central Committee of the Youth League, which was the first tea shop in China to win this honor. In 25, Zhang Yiyuan took the lead in becoming the first A-level enterprise in China's tea packaging enterprises and the first A-level enterprise in Beijing's tea industry to pass QS certification. To meet the requirements of customers, in 21, the company and Beijing Post Bureau jointly launched the door-to-door delivery service of tea. As soon as the hotline was announced, it broke out and was warmly welcomed by the majority of users.
The company carefully builds the brand of China Tea Zhang Yiyuan, and actively develops chain operation by using modern circulation means. Up to now, there are 85 tea chain stores in the company, covering eight urban areas and nine suburban areas and counties in Beijing. Zhang Yiyuan has a high reputation and reputation among consumers, and its market share and market competitiveness are in a leading position. In order to implement the new strategy of brand extension and March into the deep-processed tea beverage, in 22, the company invested 3 million yuan to set up Zhang Yiyuan Beverage Co., Ltd. in Tongzhou District, established a fully enclosed automatic production line and advanced instrument testing equipment, and ensured the quality of products with strict quality management system and leading technology. Products include tea drinks, juice drinks and drinking water, with an annual production capacity of one million tons.
Beijing Zhang Yiyuan Tea Co., Ltd. is currently a leading enterprise in the tea industry in Beijing. In 22, it was named as one of the top 31 circulation enterprises in Beijing by the Municipal Commercial Committee, and was successively awarded "Beijing Famous Brand Product", "Beijing Famous Brand Franchise Brand", "China Commercial Famous Brand Enterprise", "China Commercial Service Famous Brand", "Capital Civilized Unit pacesetter for five consecutive championships" and "Beijing Quality Management Excellence Award".