When it comes to internet celebrity beverage brands, you have to mention Yuanqi Forest.

This new tea brand is growing so fast.

On Tmall 618, Yuanqi Forest surpassed Coca-Cola to become the first place in the water beverage category.

In the first half of 2020, Yuanqi Forest’s sales exceeded 800 million, and its sales in May alone reached 260 million, exceeding the total sales in 2018.

With the popularity of Yuanqi Forest, founder Tang Binsen also shared his successful experience on different occasions.

The success of Yuanqi Forest certainly has many factors.

For example, zero sugar and zero fat positioning, balanced taste, Japanese style, extreme Internet marketing, seizing the convenience store channel dividends, etc.

But after listening to Tang Binsen’s sharing, I feel that under these factors, there is a lower-level success factor.

When Tang Binsen talked about the relationship between entrepreneurship and scientific statistics, he mentioned that Bayesian theory is the basic theory of probability and statistics.

The core principle of this theory is: the probability of an event happening = basic probability * the probability of the event itself.

What Tang Binsen means by this is that you must not forget the basic probability when doing anything.

Ye Suping, the former R&D director of Yuanqi Forest, said at the FBIF2020 Food and Beverage Innovation Forum:

To make a hit in the beverage industry, you must first choose a good track.

Choosing a good track means choosing a direction with a high basic probability of success.

It’s like in a small river or lake, no matter how hard you try, there will never be a fish as big as a whale.

Big fish like whales can only exist in the sea.

The track selection in Yuanqi Forest is based on basic probability and track considerations.

The prerequisite for making a hit product is to choose a big category track.

The big category track is characterized by three characteristics: rigid demand, high frequency and hobby.

The top three beverages in the beverage market are drinking water, tea beverages and carbonated beverages.

The scale is 150 billion yuan, 140 billion yuan and 90 billion yuan respectively.

The two products of Yuanqi Forest ranked top in sales.

It is sparkling water that is classified as carbonated water, and burning tea that is classified as tea beverage.

With this major premise, plus various operations such as health, Japanese style, and Internet marketing.

There is a vitality forest that can ride the wind and waves.

Many operations at the operational level vary from company to company, and a playstyle that is suitable for Yuanqi Forest may not be suitable for other companies.

The more basic something is, the more versatile it is. Every entrepreneur should learn from Yuanqi Forest’s track selection.

Tang Binsen’s own entrepreneurial experience also proves that track selection has cross-industry versatility in terms of success.

Tang Binsen was not originally in the beverage industry. He started out as a gamer.

The once popular game Happy Farm is his company's product.

But before Happy Farm, Tang Binsen also took a detour for three years.

Tang Binsen graduated from Beihang University majoring in computer science and has strong professional ability.

In 2004, he and his team went abroad to participate in a programming competition. As soon as they entered the competition, they defeated many large companies and many world-class universities, and received a prize of 250,000.

Tang Binsen’s team was full of confidence at the time and built a psychological testing software.

They feel that if the team is so good, they can definitely make money by doing this.

But they did not consider that the more profitable track at that time was the SP industry.

If you choose the wrong industry and track, the basic probability will not work, and it will be useless no matter how good the team is.

This is what is said about situations being stronger than people.

Under a big trend, you can only follow the trend, and no one can change this trend.

Tang Binsen and the others have ranked first in the country in psychological testing procedures, and websites across China use their services.

Even so, the business was still bleak. At that time, others persuaded him to make games.

He feels that there are too many people making games and the competition is too fierce, leaving little chance.

Later, I was really poor, so I tried to make a game.

Tang Binsen soon discovered that the effects were completely different and the earning power was completely different.

From then on, he learned that there is a difference between a good industry and a bad industry.