Through the deduction of design experience and visual laws, we can predict the value that design brings to the market. The generation of a leaf needs a tree, a tree needs sunlight and rain, and sunlight and rain need to be natural: the logic behind the generation of a logo is in the designer's thinking!
It is said that BP, the former British petroleum company, is the largest petrochemical group in the world, and the cost of logo and a series of designs is equivalent to 65.438+0.3 billion RMB! After that, the top companies that paid the highest fees were national institutions or banks, and the design fee for the new logo of Pepsi-Cola, the most expensive consumer product, was 6.6 million RMB!
Therefore, never treat a sign as a figure or a symbol, although in the end, it is a symbol. But at the beginning of the design, if you think so, it is too superficial! This idea is very cheap!
The social function of a logo is related to the scene he uses, not whether he has money or not! Theoretically, more money can get better results. You pay less and no one will help you! But how much money is a reasonable expenditure, I believe you must have no answer!