Hisense is a company that specializes in air conditioners after Hisense acquired Hitachi. However, the air conditioners produced bear the Hitachi mark, which means that if you buy a Hitachi air conditioner, it is produced by Hisense. In terms of air conditioners, Hisense Hitachi and Hitachi are the same thing.

Hisense Group is a well-known large-scale electronic information industry group company. It has structured and focused on the 3C industrial structure dominated by home appliances, communications, and information. Its leading products are televisions, air conditioners, refrigerators, mobile phones, and software development. , network equipment, etc., Hisense is based on technology, focuses on innovation culture, and its scientific and efficient technological innovation system keeps Hisense's technology at the forefront of domestic peers.

Hisense and Hitachi are both technology-oriented enterprises. Hisense's development philosophy is "Innovative Technology, Credibility for a Century" and Hitachi's positioning is "Future Pioneer". Hisense-Hitachi, which specializes in air-conditioning systems, is eclectic. Technology promotes product innovation and pays attention to every need of every user.

Hisense owns Hisense Electric (600060) and Hisense Kelon (00921), two companies listed in Shanghai, Shenzhen and Hong Kong respectively, and holds Hisense, Kelon and Rongsheng (Ronshen) three famous Chinese trademarks. Hisense currently has 13 production bases and 12 R&D centers around the world, introducing high-end talents from around the world and promoting domestic design and R&D personnel to "go global." Overseas branches cover global markets such as the Americas, Europe, Africa, the Middle East, Australia and Southeast Asia, and its products are exported to more than 130 countries and regions.

After becoming the top sponsor of the European Cup in 2016, Hisense announced on April 6, 2017 that it would become the official sponsor of the 2018 World Cup in Russia.