On the high loess slopes of Dong Zhiyuan in Longdong, Gansu Province, Xiuxiu was forced to drop out of school when her family faced financial difficulties. Guo Yanping, a childhood sweetheart, was admitted to university and left Dong Zhiyuan. Xiuxiu married Huang Dongdong, whom she didn't like. After graduating from university, Guo Yanping returned to his hometown and became the mayor. In order to support Guo Yanping's experimental project in the countryside, Xiuxiu incurred heavy financial debts. Huang Dongdong embarked on the road of theft under the temptation of money and went to jail.
Xiuxiu left her hometown to work in the city. He met Guo Yanping, who was studying at the party school, by chance. With a beautiful vision, Xiu Xiu returned to her hometown. With her grandmother's true love and Guo Yanping's great help, Xiu Xiu led the women in the village to set up an embroidery factory. The young Xiu Xiu has become the inheritor of traditional Chinese culture. The Loess Girl—the "Chinese female celebrity" who unearthed the mark of Gansu
This newspaper reported that a 20-episode TV series adapted from the novel of the same name by Wang Xiuzhi, a peasant writer from Qingyang, has now begun. Editing is being carried out and the play is expected to be put on CCTV screens by the end of the year. Yesterday, the reporter learned that the literary work "Loess Girl", which reflects Qingyang folk customs and folk culture, especially the loess culture and farming culture with strong regional characteristics, has been registered as a trademark, and it is expected to use this to explore the Gansu imprint. "Chinese Female Celebrities" educational resources. It is reported that using the name of a novel to register a trademark is relatively rare in Gansu.
"Chinese Female Red" is an educational resource
The novel "Loess Girl" by Qingyang female writer Wang Xiuzhi reflects the "embroidery" of farm girls in Longdong A tortuous story about an ordinary farmer who grew up to become a leader in the development of Qingyang Xiangbao folk culture industry. The plot uses embroidery, paper-cutting and other folk crafts spread among the people on the Loess Plateau as the entry point. Through the rough life of the protagonist, it tells the story with solemn brushwork. While promoting feminism, it also reflects the historical vicissitudes experienced by the people during the period of social transformation in China. The novel won the "Five One Project" award for spiritual civilization products in Gansu Province. In March this year, a 23-episode TV series adapted from the novel started filming in Qingyang as our province's key cultural quality creation project this year. After the filming is completed, it is expected to be broadcast on CCTV by the end of the year.
During the filming of "Loess Girl", it attracted attention from all walks of life. Liu Cunzhi, a teacher in the Department of Philosophy and Mathematics at Longdong University, thought that the TV series would be broadcast on CCTV after it was filmed. "Why don't we register 'Loess Girl' as a trademark and take this opportunity to better promote the development of Qingyang folk culture?" "What?" He said, "Chinese female beauty" is an art that pays attention to the time, location, material beauty and skill, also known as "mother art". Wang Xizhi used the form of a novel to explain that Qingyang sachet is not only an original ecological culture, but also an educational resource. She used literary language to explain the impact of "Chinese female celebrities" on people's life and attitude towards work. "This just proves that sachet culture is a culture that educates and develops technical spirit and technical attitude." Liu Cunzhi believes that this is the educational significance of studying folk culture.
"Loess women" have become a regional symbol
The reporter learned that Qingyang sachets in Gansu Province, with a history of thousands of years, have developed into a large industry with an annual output value of hundreds of millions of yuan in recent years. In 2007, nearly 150,000 people in Qingyang were engaged in sachet production, and the output value of sachets exceeded 150 million yuan for the first time. At present, Qingyang sachets have been sold in more than 30 cities including Beijing, Shanghai, Guangzhou, Xi'an, Lanzhou, and more than 20 countries including the United States, Japan, and South Korea. "After registering 'Loess Girl' as a trademark, you can consider developing various embroidery handicrafts with 'Loess Girl' as a trademark, not just limited to sachets, so that the unique word '女女' can be spread across the country and the world. "Liu Cunzhi told reporters that "Loess Girls" is like a regional symbol and a "Chinese female celebrity" culture with the imprint of Gansu.
"It was "Liu Laogen" that inspired me!" When talking about why he thought of registering "Loess Girl", Liu Cunzhi said without hesitation that in 2003, the TV series "Liu Laogen" was screened nationwide, and Northeast China There has been a wave of rush to register the "Liu Laogen" trademark in the region. According to incomplete statistics, there have been hundreds of cases of rush registration of the "Liu Laogen" trademark within two years.
"Of course, compared with the registration of 'Liu Laogen', the commercial benefits of 'Loess Girl' are smaller, but she has its own cultural connotation. Therefore, the registration of this trademark is more out of the development of Qingyang folk culture Consider it."
The title of the novel has been registered as a trademark by Wang Xizhi. How would the author feel? Yesterday, the reporter interviewed Wang Xizhi by phone. "At first, when Teacher Liu gave me suggestions, I was a little reluctant, thinking that it was suspected of hype, and I was also afraid of being misunderstood by readers. But after careful consideration, I felt that I should try anything that has a little benefit to Qingyang's folk culture. After a while, I accepted Teacher Liu’s suggestion.”
Author: Reporter Guo Lanying, intern Liu Mengling
Stills of the main characters in “Loess Girl”