Suguo Supermarket Co., Ltd. was founded on July 18, 1996. Its predecessor was Jiangsu Fruit and Grocery Corporation. The word "Su Guo" is derived from the two characters "Su" and "Guo". In June 2004, China Resources controlled 85% of Suguo's shares. After 21 years of hard work, as of the end of 2017, the total number of Suguo outlets reached 2,000, mainly covering Jiangsu, Anhui and Hubei, with a total number of 40,000 employees and an annual sales volume of 27.3 billion yuan (excluding wholesale). Suguo Supermarket is the largest supermarket chain enterprise in Jiangsu and has ranked among the top ten in the same industry nationwide for many years. In 2011, the "Suguo" trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce.
Over the years, Suguo has been adhering to five major development strategies: regional leading development strategy, multi-business synergy strategy, rural market development strategy, direct sales + franchise two-wheel drive strategy, and innovative development strategy. The company has achieved more than Conventional development has paved a path for national chain business development with its own characteristics and in line with local realities.
In 2004, Suguo launched its self-built largest single logistics center in East China: Suguo Maqun Logistics Distribution Center. The center covers an area of ??more than 260 acres, adopts advanced logistics technology, and its software and hardware environment is in a leading position among domestic enterprise-specific logistics. Its current annual distribution capacity has exceeded 10 billion yuan. At the end of 2014, the second logistics center built by Suguo in Huai'an was fully opened. The center covers an area of ??400 acres, adopts advanced technology in technology and management, and aims to provide a more complete strategic guarantee for Suguo's future scale development. Suguo also launched a 30,000-square-meter small logistics business in Qilinmen, Nanjing, with a designed distribution capacity of 2.4 billion yuan. Focusing on the retail business in an omni-channel environment, and supported by informatization, we will build a large logistics system with modern logistics concepts.
Its founder Ma Jialiang was born in Nanjing in 1954. In July 1996, when he was the general manager of Jiangsu Provincial Fruit Company, he founded Suguo Supermarket Co., Ltd. and has since served as the chairman and general manager of Suguo. As a manager, Ma Jialiang relied on his extraordinary diligence and talent to lead the Suguo team to create the myth of the rapid rise of the local retail industry. As early as November 15, 2014, the 16th Conference of the China Chain Store and Franchise Association and the 2014 China Retail Leadership Summit were held in Fuzhou. Ma Jialiang won the "Lifetime Achievement Award" in China's chain industry, becoming the only entrepreneur to receive this honor at this conference.
The award speech given by the China Chain Store and Franchise Association at that time was: "An old businessman who has been ups and downs in the business world for 44 years, but can always adapt to market trends and break stereotypes; an old businessman who has been in the retail market for 18 years, but often feels... Consumption changes have led to the emergence of new ideas and new models; a practitioner who is always silent and low-key, but always respected by competitors, and demonstrates the development and bloom of China's retail industry with solid performance and diligence. ”