The financial report shows that Anke deducted non-net profit of 727 million yuan in 2020, a year-on-year increase of 26.28%, a steady growth. The three business pillars of Anke have all made breakthroughs, and the intelligent innovation business has increased by 85.73% driven by favorable factors such as the housing market economy in Europe and America, accounting for 55.4% of the total revenue. The diversified development trend of the company is clear.
Several major markets are also happy. The revenues of key markets such as China, the United States, Europe and Japan all increased by more than 30%, and the number of global users exceeded 80 million, further enhancing their popularity and reputation.
In 2020, Anke Innovation was selected as "Top 500 Private Enterprises of Hurun China", and its current market value exceeds 60 billion yuan. It is often described by brokers and the media as "invisible champion, cross-border e-commerce leader and brand leader". Let's take a look at the highlights of this financial report of cross-border e-commerce brother.
A steady increase in income
Income indicator can be said to be the most important financial indicator of a company, or even not. Anke Innovation's revenue in 2020 is 9.353 billion, which is very commendable for a company that started with cross-border e-commerce and charging products.
The charging head network counts the revenue data of Anke from 20 16 to 2020. In 20 16, Anke's revenue was 2.505 billion yuan, and in 20 18, it was 5.232 billion yuan, which doubled in two years. Then it will reach 9.353 billion yuan in 2020, and its revenue will nearly double in two years.
There are many factors for this steady and sustained growth, including the right time for enterprises to enter the market, company direction planning, product research and development, category expansion and other factors.
It is worth noting that the revenue in the fourth quarter of 2020 was 33.34, a year-on-year increase of 45.47%, accounting for more than one-third of the annual revenue, far ahead of the third quarter. Looking at it from another angle, the revenue level of Anke in the fourth quarter of 2020 is close to Anke 20 17.
In terms of time, the outbreak of Q4 is close to the listing time of Anke. The accumulation of Anke for many years, driven by the capital market, has given investors firm confidence. From the business details, many favorable factors, such as European and American housing economy, the outbreak of fast charging industry, and the booming TWS headset market, are conducive to income growth.
New business surged.
Anke innovative services to 80 million users around the world. At present, relying on three series of products of charging, wireless audio and intelligent innovation, it can be called a troika and actively explores new categories.
Anke innovative troika, corresponding to Anker, Soundcore and eufy respectively. From the brand point of view, the brand positioning of Anke Innovation Group is very clear, and each brand has its own independent operation and R&D team, deeply cultivating its respective fields and markets.
Especially in this brand operation mode, Anke Innovation has become familiar with it. After demonstration, more vertical brands with annual sales exceeding 654.38 billion will be hatched in the future, which will inject new contributions into the overall revenue of the enterprise.
The steady growth of Anke's revenue in 2020 is inseparable from the outbreak of new business. Let's make a histogram of the revenue of the three pillar businesses of Anke in the past five years, and we can clearly see that all three businesses are showing a growth trend and gradually have a trend of going hand in hand.
Among them, Anker's charging products are mainly "Anker" brand mobile power supply, charger, charging cable, docking station, multi-position socket with line and other products. Affected by the epidemic, the travel demand dropped sharply, and the income of mobile power business decreased.
However, benefiting from the rapid growth of demand for fast charging products, according to the statistics of "Charging Headnet", at the end of 2020, the sales of Anker brand 20W charger in Amazon in the United States were second only to Apple's official, and it became an explosive product in sales channels in many countries.
It is worth mentioning that Anker pioneered the mini size of 18W fast charge and 20W fast charge.
The revenue of Anke's charging products still showed a year-on-year growth, achieving an operating income of 410.44 billion yuan, accounting for 44.3 1% of the total operating income, up 8.74% year-on-year. Compared with RMB 26,543.8+0.72 billion in 2065,438+06, it has doubled the growth of mature and steady business.
Anke's intelligent innovative products mainly include "Eufy" brand smart home products (intelligent sweeping robot, wireless vacuum cleaner, etc. ) and smart home security products, as well as "Xingyun" brand home projector products and other new products. The revenue of intelligent innovative products was 3.059 billion yuan, an increase of 15 1 100 million yuan compared with 20 19 years; 20 19, 20 18, 20 17, the growth doubled, which proved that Anke's diversified development strategy was very correct.
Anke's wireless audio products mainly include wireless speakers and Bluetooth headsets based on "Soundcore" brand. At present, this brand has also landed in the domestic market, and its Chinese name is Shengkuo.
In 2020, the revenue of wireless audio products will be 2 1.2 1 100 million yuan, which is 65.78% higher than that in 20 19 and double that in 20 18.
Under the leadership of Apple and other manufacturers, acoustic technology has been developed and matured in the fields of consumer headphones and speakers, and various new forms of products such as TWS headphones have emerged, which are gradually accepted and recognized by consumers.
Anke launched high-quality innovative products in time, used a variety of flagship models to shape benchmark brands and quickly occupied a certain market share. With the continuous enrichment of product categories, revenue and proportion are on the rise, and wireless audio products have become one of the important sources of income for Anke.
Go out to sea and fight all over the world
The success of Anke is the success of China brand "going out to sea". Yang Meng used to be a senior software engineer at Google. Later, he found business opportunities in Amazon, founded Anke, and started global activities.
At present, Anke is often called the leader of cross-border e-commerce and the leader of overseas brands. Anker, its brand, has been selected in BrandZ's "Top 50 Global Brands in China" list for four consecutive years, among which it will be ranked 1 1 in 2020. As a consumer electronics industry, Huawei ranks first, Lenovo and Xiaomi rank second and fifth, one plus one ranks eighth, and DJI ranks 14. The list is full of gold.
Anke's 2020 financial report can also show its position in overseas markets. North America accounts for 54% of the total revenue, which can be said to be the focus; Europe and Japan account for 19% and 15% respectively, and the scale is not small.
In addition to the vast market, the growth rate of major markets is stable, the trend is obvious and the space is huge. And the main market is in developed areas, with stable operation and considerable profits.
At present, Anke is developing online and offline in the global market, and localization operation is the focus. In North America, Europe, Japan and other major developed countries and regions, on the one hand, Anke relies on mainstream third-party e-commerce platform channels such as Amazon for deep coverage, on the other hand, it actively expands offline sales channels, including chain stores and supermarkets, regional traders and telecom operators.
In terms of localization, Anke has branches or subsidiaries in Japan, the United States and the Middle East. All these have provided a strong guarantee for the steady growth of performance.
In the North American market, Anke doubled its growth rate from 20 16 125438+0 billion yuan to 50190,000 yuan in 2020. Representatively, Anke's products rank the best seller on Amazon platform and Amazon's choice.
The European market is both unified and scattered, and the popularity of online sales is relatively low. Anke mainly operates locally in Europe, with a revenue of 588 million in 20 16, and has increased to18.23 million in 2020, with a stable speed and broad prospects.
Japan's market is unique, with a strong electronic and digital atmosphere and rich local accessories brands. Anke's revenue in Japan was 422 million in 20 16 and 445 million in 20 17, and then it was in a continuous growth stage. By 2020, the income will be13.73 million yuan, and the development situation is gratifying.
Moreover, Anke's operation in Japan is not only to sell products, but also to jointly launch a series of products with many well-known IP——, including Baokemeng, Pikachu and Nintendo, and sell them all over the world. The effect of this move is remarkable, which not only promotes the growth of sales data, but also enhances the visibility and reputation of the company.
The Middle East market is limited. Anke's revenue in 20 16 reached 226 million, of which it was close to 500 million in 20 18, and it is currently in a stable state.
China's economy is in the stage of rapid growth, and the parts industry is developing rapidly. In 2020, the income of Anke in Chinese mainland increased by 37.5%, which can be said to be good. In the future, Anke will focus on the layout of China market and put the huge imagination into practice.
Continue to invest in research and development
The rapid growth of performance is inseparable from R&D investment. The electronic digital industry pays more attention to research and development, and the industry is often shocked by the research and development investment of Apple and Huawei. Anke Innovation's investment in R&D is obvious to all. From 20 17 to 20 19, the R&D expense ratio was 5. 14%, 5.48% and 5.92%, respectively, showing an upward trend.
In 2020, Anke's R&D investment reached 567 million, an increase of 4.4 13% compared with 394 million in 20 19, accounting for about 6.06% of revenue.
From 20 16 to 20 17, Anke's R&D investment increased from about 1 100 million to 200 million, which is consistent with the time when Anke expanded its intelligent innovative products and wireless audio products. At present, the contribution of these two types of projects to Anke's income proves the importance of R&D investment.
Anke's investment in R&D mainly focuses on R&D technicians and patents. By the end of 2020, the company * * * has R&D personnel/KOOC-0/0/KOOC-0/0, accounting for 47./KOOC-0//KOOC-0/%of the total number, with strong professional ability and obvious characteristics of youthfulness, which provides an important foundation and core source power for the sustainable development of Anke business.
Anke has always attached importance to the construction of the core team and the cultivation of all kinds of professional talent echelon. At present, a technology R&D team led by core technicians has been formed and established, constantly expanding fresh vitality and strong innovation ability, covering professionals such as electronic engineers, structural engineers, design engineers, packaging engineers, system development and test engineers, senior audio engineers, etc., and accumulating rich consumer electronics technologies such as charging product technology, audio product technology and intelligent innovative product technology.
As for patents, by the end of June 2009, Anke had 478 patents at home and abroad, including 300 domestic patents and 0/78 overseas patents. The patent reserve was sufficient, which was consistent with the enterprise layout. In 2020, Anke applied for 263 new patents and granted 780 patents, which was full of momentum.
Summary of billing front-end network
Yang Meng summarized Anke's past 10 years, which can be roughly divided into two and a half stages.
From the earliest "channel brand" to the later "improved brand" and now the "leading brand", Anke has been striving to pursue some long-term accumulated and long-lasting values, that is, permanence.
Between making short-term money and making longer-term money, Anke made that long-term choice, which is a very difficult thing.
In 2020, Anke went public, and the performance report showed Anke's ambition, not only charging, but also hardware. Being a good brand represents China's going global. And this is just the beginning, the beginning of a new decade, the beginning of long-termism.
The above information is for reference only, investment is risky, so be cautious when entering the market.