Use the manufacturer's product barcodes and follow the principles to ensure that product barcodes are not repeated worldwide, that is, one product item can only have one code, or one code can only identify one product. project. Products of different specifications, different packaging, different varieties, different prices, and different colors can only use different product codes.

1. What is the relationship between product barcodes and trademarks?

In various commercial activities in the commodity market, there are many other signs or marks that are very similar to trademarks. Some of them are related to the commodity economy, but they are different from the trademarks used on commodities. Some products are attached to the same thing as the trademark and have the same owner. These signs or marks can easily be confused with trademarks, so it is necessary to introduce them in detail.

Commodity barcode is composed of a group of bars, spaces and corresponding characters (Arabic numerals) arranged according to certain rules. It is used to represent the information mark of the store's automatic sales management system or to represent the product classification code. mark.

Due to the uniqueness of coding requirements, a product item, a manufacturer or a country (region) has only one code. Once the product item, manufacturer or country (region) is determined, it will never change. . Moreover, a set of numbers in the product barcode must also combine the country (region), manufacturer and product. This product item code can ensure that the code identification of the product is specific and unique in a country (region) or even the world. Although commodity barcodes are widely used in modern commodity sales automation management, they often appear on the packaging or attachments of commodities at the same time as trademarks, and are closely related to trademarks. However, due to the different functions between the two, the difference is also obvious.

(1) The form of expression is different from the content of the mark

Commodity barcode is a means of identifying commodities composed of bars, spaces and corresponding characters, and is only suitable for computer automated management As a means of distinguishing goods, these stupid numbers themselves and their positions do not represent any characteristics or specific information of the goods.

A trademark is a sign made of words, graphics and their combination. It is a sign used to identify the producer or operator of goods.

(2) Different purposes of use

Bar codes are mainly used to facilitate automated sales management in stores.

Trademarks are mainly used to facilitate consumers to purchase goods.

(3) Different national competent authorities

The State Administration of Quality and Technical Supervision is responsible for the management of bar codes nationwide.

The Trademark Office of the State Administration for Industry and Commerce is responsible for the management of national trademarks.

(4) Different legal characteristics

Barcodes do not have attributes such as exclusivity, proprietaryness, timeliness and value. Any use of barcodes can only harm the users themselves, but There will be no infringement consequences.

Trademarks have attributes such as proprietaryness, exclusivity, timeliness and value. If you counterfeit someone else’s registered trademark, insinuate or use someone else’s registered trademark without the consent of the trademark owner, infringement will occur. Should bear legal responsibility.