1. Trademark legality The Trademark Law clearly stipulates that trademarks must not violate the requirements of the Trademark Law and other laws. Its legality review is mainly reflected in the violation of Article 10, paragraph 1, item (8), which is "harmful to socialist morals or has other adverse effects." This adverse impact is a negative image of values, morals, etc., which affects the good atmosphere of society and brings negative impacts. For example, a company once applied to register the "Diaosi Men" trademark in multiple categories, but it was rejected by the Trademark Office and the Trademark Review and Adjudication Board during the review process. The company subsequently filed an administrative lawsuit with the court, but the first-instance judgment of the Beijing No. 1 Intermediate People's Court upheld the review decision of the Trademark Review and Adjudication Board to reject the registration application for the "Diaosi Men" trademark. The "Diaosi Man" court they applied for believed that "Diaosi" is an Internet term and has an ironic meaning, which will have a negative impact on social atmosphere and social culture. 2. Trademark distinctiveness Trademark distinctiveness can help users distinguish products. If the quality, raw materials, functions and uses of the goods are simply used as a trademark name, then the trademark lacks distinctiveness. Although words such as "awei" and "counterattack" have not caused adverse effects on society, words such as "shang" lack significance. So we need to give due consideration when registering a trademark. Counterattack trademarks 3. Priority of trademarks The Trademark Law stipulates the principle of prioritization of trademark existence. The principle of prioritization of trademarks means that the same or similar trademark shall not be applied for by others for the same similar goods, or be preliminarily approved or registered before. Regarding the trademark registration that has become an Internet buzzword, the success rate of applying for a trademark with an Internet buzzword is relatively small. In this regard, the author would like to give you some suggestions on trademark registration. 1. Consider the specific meaning of a trademark. A trademark is an important symbol of a product. When we register a trademark, we must think clearly about why we want to register this trademark and what the trademark means to us. Without the product, the trademark has no meaning. Although Internet buzzwords are highly contagious, if they are not related to the product, there is no use for us to register them. When registering a trademark with us, consult a trademark consultant first and let the trademark consultant give you reasonable advice, thereby increasing the chance of successful trademark registration. 2. Trademark registration of Internet buzzwords requires careful consideration. For entrepreneurs, trademarks are symbols of corporate culture. Therefore, when we register a trademark, we must consider comprehensive considerations based on corporate culture, product features, product use and other aspects. In the long run, Internet slang is not suitable as a corporate logo. A good trademark will convey the soul of an enterprise and bring new impetus to the enterprise.