This made the captain a little shocked, because Xiaomi mainly made hardware products after all. Although claiming to be an internet company, its main business is hardware after all. The field of short video has long been occupied by Aauto Quicker and Tik Tok. At this time, people will wonder if this is a rumor.
So, the captain went to look for relevant information, and finally found such a picture on the enterprise survey:
The main operating company of "I am surprised video" is Chengdu Sharing Information Communication Co., Ltd. Combined with the above picture, it is true that "I am surprised" is probably invested by Xiaomi.
Judging from the login page of this APP, there is indeed a Xiaomi account as the entrance for third-party login.
From this perspective, this APP does have a deep relationship with Xiaomi.
So, what is behind Xiaomi's layout of short video products?
First of all, we must know that in the short term, there are not many opportunities in the field of short video. Because in such a highly competitive field, two giants, Aauto Quicker and Tik Tok, have occupied it, and with the winner-take-all feature of Internet products, other products can't have another chance.
Therefore, Xiaomi's short video field is facing the future rather than the present.
Why is short video the future? On the one hand, video is the future. You can observe your daily habits. Are you watching more videos and less words? Products such as Bi Li, a auto fashion can be so hot, that's all.
On the other hand, short is the future. You can think about your life. Are you getting impatient to read longer content? More and more people are watching short news, friends circle and short videos, because it is human nature to get more value in a shorter time, which is what "short" brings.
Therefore, short video is the future.
An investment like Xiaomi has a simple logic and is a layout for the future. Because there may be many changes in video in the future, such as the emergence of 5G, which may bring many innovations, there will be opportunities in the field of short video. Combined with the number of users of Xiaomi itself, there is no shortage of space.
Are you optimistic about Xiaomi's investment?