Estee Lauder's product line covers many fields, such as skin care, makeup, perfume and so on. , but also for the mass consumers, emphasizing the brand's scientific and technological content and luxury. Lancome focuses on the high-end cosmetics market, mainly for mature women, emphasizing the elegance, romance and quality of the brand.
In addition, there are some differences between Estee Lauder and Lancome in brand image and marketing strategy. Estee Lauder pays attention to the high-end image and fashion sense of the brand, and promotes it through high-end fashion magazines and social media to attract high-end consumer groups. Lancome, on the other hand, pays attention to the romantic image and emotional appeal of the brand, conveys the emotional value of the brand through advertising and marketing strategies, and attracts consumers who pursue romance and quality.
Brief introduction of Estee Lauder brand
Estee Lauder is a world-famous brand of skin care, make-up and perfume, which is famous all over the world for its high quality, innovation and professionalism. Since the brand was founded, Estee Lauder has been committed to providing excellent skin care and make-up products for women all over the world, so that they can show their beauty and self-confidence.
Estee Lauder's product line is very rich, including skin care, make-up, perfume, hair care and other fields, to meet consumers of different ages, different skin types and different needs. Its skin care products adopt advanced scientific and technological ingredients and unique formula, which can deeply nourish the skin, improve the skin quality and make the skin more healthy and shiny. And its make-up products pay attention to the richness and durability of colors, which can make women easily create various fashionable makeup.
Baidu Encyclopedia-Estee Lauder