According to the provisions of the Advertising Law of the People's Republic of China and the People's Republic of China, advertisements should be legal, truthful, fair, socially responsible and healthy in order to safeguard the legitimate rights and interests of consumers and the interests of the public.

According to the provisions of the Advertising Law of the People's Republic of China and the People's Republic of China, advertisements should have the following properties:

1. Legality: The content and form of advertisements must comply with the provisions of laws and regulations, and must not Violate national laws and regulations, must not contain false, fraudulent or misleading content, and must not infringe on the legitimate rights and interests of others.

2. Authenticity: Advertising content should be true and accurate, and no false or exaggerated publicity is allowed, or consumers must be misled.

3. Fairness: Advertisements should be fair and must not discriminate against any specific group, insult others, or incite unfair competition.

4. Social responsibility: Advertising should have a sense of social responsibility, and must not violate social public interests and public order, or harm social and public interests.

5. Healthiness: Advertisements must not contain content that violates social ethics and socialist spiritual civilization, and must not promote feudal superstition, obscenity and other harmful information.

Advertising refers to commercial advertisements in which commodity operators or service providers bear the expense and directly or indirectly introduce the goods they promote or the services they provide through certain media and forms.

Advertising content guidelines may vary according to laws, regulations and industry norms in different countries or regions. The following are some general advertising content guidelines:

1. Honesty and truthfulness: advertising The features, functions and effects of products or services should be stated honestly and truly, and false advertising or misleading consumers should not be allowed.

2. No misleading: Advertisements must not use false or misleading statements, exaggerated publicity, false certifications, etc. to mislead consumers.

3. Social Responsibility: Advertising content should conform to social moral concepts and values, and should not involve discrimination, insult, incitement to violence, or other content that violates public order and good customs.

4. Pay attention to the rights and interests of consumers: Advertisements should respect the rights and interests of consumers and must not deceive, mislead or unreasonably infringe on the legitimate rights and interests of consumers.

5. No violations of laws and regulations: Advertisements must not violate national laws and regulations, promote or encourage criminal acts, or violate intellectual property rights, trademarks and other relevant laws and regulations.

6. Use certifications prudently: Certifications, competitions, awards and other information used in advertisements should be authentic and legal and must not mislead consumers.

7. Respect competition: Advertisements should abide by the principle of fair competition and must not make false comparisons or insult or slander competitors.

8. Youth protection: Advertisements for minors should follow specific protection principles and must not contain content that is not suitable for teenagers to watch.

In summary:

According to the provisions of the Advertising Law of the People's Republic of China and the People's Republic of China, the content of advertising is strictly restricted. Advertisements shall not contain false or misleading content, shall not harm the interests of the public, shall not violate social ethics, shall not contain discriminatory remarks, and shall not violate the provisions of laws and administrative regulations. In addition, advertisements must abide by industry norms and ethical standards, and must not involve promotion in specific fields such as medical treatment, drugs, and health care products, in order to protect the legitimate rights and interests of consumers and the interests of social public security. Therefore, advertising content must be legal, true, and ethical in order to maintain social order and public interests.

Legal basis:

"Advertising Law of the People's Republic of China" (2021 amendment):

Chapter 2

Advertising Content Guidelines

Article 19

Radio stations, television stations, newspaper and audio-visual publishing units, and Internet information service providers shall not publish medical and pharmaceutical information in a disguised manner in the form of introducing health and wellness knowledge. , medical equipment, health food advertising.