On June 5438+1October 65438+May, 2004, Jia Shuntang, director of the Quality and Technical Supervision Bureau of Yuanyang County, Xinxiang City, Henan Province, rushed to the Henan Provincial Bureau of Quality and Technical Supervision (hereinafter referred to as the Henan Provincial Bureau of Quality Supervision) and took away the Announcement of the General Administration of Quality Supervision, Inspection and Quarantine on Approving the Application for the Protection of Yuanyang Rice Products (No.12/KLOC-0, 2003) So far, Yuanyang rice, known as "the first rice in China", has been declared by the local government for more than a year, and its local product protection has finally come to an end.
Poisonous rice awakens the consciousness of protection
Speaking of the poisoned rice incident at the end of 2000, almost all Yuanyang people described it as "unbearable". At that time, after the incident that 55 tons of "poisonous rice" containing industrial oil flowed into Guangzhou market from Yuanyang County was exposed by the media, the national Yuanyangqiao Beida rice market, known as the largest rice distribution center north of the Yangtze River, was immediately paralyzed and could not be opened. Yuanyang rice, which was originally in short supply at 2.20 yuan a catty, fell to 1.50 yuan a catty, and nobody cared. "At that time, Yuanyang County, from farmers to rice companies, to the county government, and even the staff of Xinxiang Municipal Government, was a buzz." A merchant in Yuanyangqiao Beimi Market recalled.
Later, after the truth of poisoned rice was clarified, the shadow of "poison" still hung over people's minds for a long time, and the clean Yuanyang rice was covered with a layer of dirt. Yuanyang county government shouted loudly: "Shandong Yutai is the one who mixed the oil, but Yuanyang is the one who suffered." It's all wet! " In fact, the real grievance is not the manager, but Yuanyang rice itself.
According to informed sources, after Yuanyang rice became famous all over the country, the local government banned the industrial and commercial departments, quality and technical supervision departments, public security departments and other functional departments from entering the market, resulting in a large number of foreign rice entering the Yuanyang Bridge Beida rice market by using the packaging and brand of Yuanyang rice at will. Before the poisoned rice incident, the real Yuanyang rice in Yuanyang rice market only accounted for 30% of the market sales, which was ignored by local functional departments and rice production enterprises.
Objectively speaking, the rice robbery in Yuanyang is closely related to the disorder of the local rice market and the weak awareness of brand protection of agricultural products.
From a painful experience, people from all walks of life in Yuanyang County began to defend Yuanyang rice brand for their own economic development. In February, 2002, Yuanyang Rice Association, led by the government and spontaneously composed of farmers and enterprises, was established to implement standardized and unified management on the production and sales of Yuanyang rice and protect the damaged Yuanyang rice brand. On March 25th of the same year, Yuanyang rice certificate of origin trademark was successfully certified, becoming the first registered certificate of origin trademark in Henan Province and even the whole country. As a brand, Yuanyang rice has a legal "birthright".
On June 5438+ 10, 2002, Yuanyang county government and Yuanyang county quality supervision bureau formally applied to AQSIQ for the protection of Yuanyang rice geographical products. On June 5438+February 65438+February 2003, the General Administration of Quality Supervision, Inspection and Quarantine held an expert appraisal meeting in Beijing, and officially passed the geographical protection certification of "Yuanyang Rice", becoming the third rice product in China and the first one in Henan Province to implement geographical protection of its origin.
Regional protection delineates Yuanyang
The protection of products of geographical origin is a special product quality monitoring system and intellectual property protection system for national "famous and excellent" products. Products protected by geographical origin can apply for origin marks. The "origin" in a trademark refers to a specific area of a specific product within a country. The geographical and cultural characteristics of this specific area directly determine or affect the quality, characteristics and reputation of the product, and the product is named after the name of this specific area. The announcement (No.12 1 2003) issued by the General Administration of Quality Supervision, Inspection and Quarantine on February 24, 2003 clearly stipulates that according to the Regulations on the Protection of Geographical Products, our bureau has reviewed the application for the protection of Yuanyang rice geographical products, and now it is approved to protect Yuanyang rice geographical products from now on. Geographical Scope of Origin of Yuanyang Rice According to the Notice of the People's Government of Yuanyang County, Henan Province on Determining the Protection Scope of Geographical Products of Yuanyang Rice Origin (original political text? 2002? 2 17) shall prevail, and it is the administrative area under the jurisdiction of Yuanyang county.
"The purpose of geographical protection of origin and naming system of origin is to ensure and improve the quality and added value of' famous and excellent' products and their competitiveness in domestic and foreign markets through special naming and monitoring means of origin. The rice in our county is named after Yuanyang, which is very beneficial to the competitiveness of Yuanyang rice in the international market after China's accession to the WTO. " As the main person in charge of applying for the protection of products of origin, Jia Shuntang, director of the Quality Supervision Bureau of Yuanyang County, said excitedly, "The protection system of origin is not only an international umbrella, but also an amulet. In the international market, Yuanyang rice will be protected by the WTO TRIPS Association as an intellectual property right, and enjoy preferential tariff treatment in product export. "
Wang Yiwen from the Standards Department of Henan Quality Supervision Bureau told the reporter: "The regional product protection system was initiated by France and has a history of hundreds of years. There are more than 450 kinds of protected products in France, among which the naming system of cognac origin makes remy martin, Martell and Hennessy world-famous and become symbols of French culture. China has only carried out this work for three years, and now it has approved the geographical protection of the origin of 73 products. Yuanyang rice in our province has a production history of more than 2000 years. This time, the successful implementation of the product protection system of origin, together with the mark of origin, will represent the image and reputation of a country and region in international and domestic trade. Just like mentioning Moutai, I think of China, and mentioning Yuanyang rice can think of Henan and Yuanyang. "
Logo utilization still has a long way to go.
"In Yuanyang County, neither government departments nor production enterprises have the financial resources to advertise' Yuanyang Rice' and let the whole country and even the whole world know about it. However, it can achieve this goal with little money to declare the protection of products in geographical areas of origin. Just as the price of Cuban cigars is much higher than that of cigars in other places because of geographical indications of origin, the sharp increase in the price of rice in Yuanyang will be the inevitable result. Then the rest is the question of how to use it. " Zhao, general manager of Henan advertising company, is very optimistic about the effect of this declaration.
Jia Shuntang told reporters on this issue: "The use of products protected by geographical origin is actually the use of geographical origin marks. At present, we are drafting the national standard for the protection of geographical products of Yuanyang rice according to the suggestion of the National Office for the Protection of Geographical Products of Origin. In this national standard, the quality characteristics and corresponding technical indicators of' Yuanyang Rice' will be highlighted. We will authorize any enterprise whose products meet the national standards to use geographical indications of origin; For enterprises that fail to meet the requirements, we will never allow them to be used, and the protection of products of origin is not protected. "