Rossini is an authentic domestic brand, but it just imported production equipment from Switzerland. At first it was a joint venture with Hong Kong. It is controlled by Zhuhai Gree Group Company.

Rossini watches enjoy a high reputation in China because of their personalized design, excellent quality and excellent performance. In 22, Rossini watches were rated as "China Famous Brand" products by China Famous Brand Strategy Promotion Committee (Rossini was re-evaluated as "China Famous Brand" in 25), and in 24, they were awarded the title of "China Well-known Trademark" by the Trademark Office of the State Administration for Industry and Commerce. From 22 to 25, it was jointly recognized by China Business Information Federation and China National Business Information Center as the number one in the national market for similar products. At the same time, according to the evaluation of China brand value by World Brand Lab and World Economic Forum, Rossini's brand value ranked first among China watch enterprises.

Rossini has also made outstanding achievements in customizing watches, and has accepted hundreds of thousands of orders for customized watches in recent years. At the handover ceremony of Hong Kong and Macao, both the liaison office in Hong Kong and the troops stationed in Macao chose Rossini watch; Northwest Railway Bureau has customized hundreds of thousands of Rossini watches, which has become the largest order for customized watches in the watch industry since the founding of the People's Republic of China. In 25, Chinese People's Political Consultative Conference ordered the Rossini watch as the designated watch for the Chinese People's Political Consultative Conference Conference. In addition, the Rossini watch has been used as a gift for foreign leaders when national leaders visited the United States, Europe and other countries for many times. Classic in fashion, noble without losing nature has become the best reason for people to favor Rossini.

Rossini is also exported to developed countries in Europe and America, and as the earliest watch # exhibitor in China, it has attracted worldwide attention at the Basel International Watch Expo. Its brand has been recommended by professionals in Europe and America, and it is moving from "Made in China" to "Created in China", becoming the "No.1 watch in China" with a real reputation at home and abroad.