Nowadays, many merchants want to enter Tmall, but brand is a big problem. Many merchants take shortcuts and buy trademarks. So what should you pay attention to when buying trademarks? What pitfalls does Tmall have?

1. Before buying a trademark on Tmall, you need to confirm whether the owner of the trademark still exists?

Has the company where the trademark belongs been cancelled? If it is an individual, whether the individual has died. If the company is canceled or the individual dies for more than one year, the ownership of the trademark will disappear and such a trademark cannot be purchased. Therefore, notarization of the declaration made in the transfer is the best way to confirm whether the owner still exists.

2. Confirm the status of the trademark you want to buy and the registration stage of the trademark.

Some trademarks are in the preliminary announcement period, public objection period, review period, etc., which will seriously affect the value assessment of the trademark after transfer. Trademark agencies generally do not recommend purchasing such a trademark, because a trademark in this state cannot be guaranteed to be successfully transferred to the buyer's name, or the rights will be unstable.

However, if the buyer takes a fancy to the trademark, the trademark agent will also make suggestions based on the situation. The price will also be different, and different suggestions should be made based on the actual situation. The status of the trademark can be checked on the official website of the State Administration for Industry and Commerce, and buyers can also log in to the website for real-time consultation