With the continuous development of the packaging market, the single transportation function of cartons has gradually changed to the sales function, and consumers' purchasing psychology and aesthetic concepts are also changing. On the one hand, the requirements of packaging appearance and exquisiteness are getting higher and higher, on the other hand, the environmental protection performance of products is also required. Only by constantly developing and designing new products that meet the needs of consumers can we attract customers' interest and stimulate their desire to buy.

In today's economic globalization, packaging and commodities have been integrated. As a means to realize commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. Carton packaging directly affects consumers' desire to buy.

Packaging designers must be familiar with the characteristics and forms of form elements themselves, and use them as materials to express formal beauty.

When considering the morphological elements of packaging design, we must also understand them from the perspective of the law of formal beauty. According to the principle of formal beauty in packaging design and the characteristics of products' own functions, various factors are organically and naturally combined to obtain a perfect and unified design image.

Successful packaging design must have the following six points: shelf impression, readability, appearance pattern, brand impression and functional characteristics. For more information about Carton Packaging, I suggest that you can help you next time and hope to adopt it!