How to get the name of Hunan restaurant with more customers

Hunan cuisine is one of the eight major cuisines of Han nationality's food culture. Good at sour and spicy, rich in mountain flavor, deeply loved by people all over the world. A Hunan restaurant is a good entrepreneurial project. When opening a new store, we must pay more attention to the names of Hunan restaurants. The resounding name of Hunan Restaurant represents a good start. The name of Hunan restaurant is an important part of the appearance of the store. A good store name can spread business ideas to consumers, enhance the attractiveness of the store, and then bring more financial resources. Next, Anxin.com Bian Xiao will introduce some knowledge about the naming of Hunan Restaurant for your reference.

The naming principle of Hunan restaurant:

1. The name of Hunan restaurant should be aesthetic. As the saying goes, live not to eat, eat not to eat. Except for some popular fast food and light meals, the names all have beautiful artistic conception, which is conducive to customers' patronage and psychological satisfaction. Name some gourmets in Beijing and Shanghai: Cuizhu Restaurant, Yu Yan Jiangnan Tea Bar, Lou Guihua and Shanmeizi Crossing the Bridge Rice Noodles. Listen to the name, is it a little yearning?

2. The name of Hunan Restaurant must conform to the consumption psychology of the target customers. Just to give a few examples, "Chaoyang Fishing Port" feels atmospheric as soon as it is heard, and the place rich in seafood is very suitable for the market positioning of Chinese dinner. "Xiujiangnan", such a gentle name, must be an elegant and atmospheric place. Treating people is also a good choice. "Yellow Cattle Hotpot", as can be seen from the name, is a restaurant that makes cows feel good, and its grade should be not low.

3. The name of Hunan Restaurant should be concise and easy to remember, and it should be spread. A good name should be no more than one word and no less than one word, and it will never be forgotten. For example, Sichuan restaurant, fire alkaline earth, Ziggy and so on. Nanjing Fuce once named catering enterprises "Good Food Exchange", "Contract" and "Prince Seafood Soup Pot", all of which successfully registered their trademarks, and were well received by customers and the market in their operations. In future articles, we will select some representatives to share with you further.

4. the name of Hunan restaurant must be exclusive. This is a unique name. If all restaurants in the street are named after their owners, such as Lao Li Hotel or Brother Hotel, how can customers distinguish and remember them? Also, taking Nanjing as an example, when the streets are full of lobsters, it is those businesses that not only produce good products, but also give their lobsters a resounding name, and finally burst into freshness.

5. The name of Hunan restaurant must conform to the industry attributes and category characteristics. Quite simply, the name of the restaurant can't be like a gym, let alone washing powder. This truth is clear. Even in the catering industry, there are great differences between different product categories. For example, a small hot pot restaurant named "Tongquetai" will seriously scare away customers. Recently, I saw a shocking TV advertisement: "Beer and tea are cool!" It's awkward to watch it for a long time. Is it beer or tea?

Precautions for naming Hunan Restaurant:

Don't be partial. Some people think that using obscure characters will have surprising effects, but what is the good reputation for font sizes that cannot be confirmed by customers? The psychological function of strangeness is stimulation, and customers go to restaurants to enjoy service, not to seek excitement.

no infringement. Infringement should bear legal responsibility and economic compensation. Impersonation is not only an infringement, but also a similar name. As for Quanjude, there have been various forms of infringement such as Jin Jude, Quanjude and Dejude, all of which have been banned according to law.

don't blindly pursue fashion. Some people think that fashion can attract customers more and bring high profits. In fact, fashion is just a commercial hype. It is dangerous to speculate on products and enterprise names, because enterprise names are popular and die out quickly. As a restaurant that wants to operate for a long time, it depends on a long-term management policy, not short-term speculation.

use place names and names carefully. When using place names, we must combine the unique local flavor with the characteristics of restaurant food, otherwise we would rather not use them. In addition, there is no exclusive right to place names, which will reduce the uniqueness of the font size. When using a person's name, we should consider the social influence and degree of the person's name and whether the restaurant has the right to use it. If the degree is not high, the social impact is negative or legal disputes are easy to occur, we would rather not use it.

sign up. After the name of the store is named, you must go through the approval and registration formalities at the industrial and commercial bureau where the restaurant is located. Only after approval and registration can we enjoy exclusive rights.

Get the Application for Pre-approval of Enterprise Name from the Administration for Industry and Commerce, and submit the qualification certificates of shareholders, promoters or legal entities, identification certificates of applicants, designation or entrustment documents and other documents that need to be submitted. On the Application for Pre-approval of Enterprise Name, fill in five names in priority order and submit them to AIC. Carefully prepare at least five pre-named names and use full names. The competent industrial and commercial bureau shall, in accordance with the relevant provisions, check and search, decide in turn to approve the names that meet the requirements for registration, and issue a Notice of Pre-approval of Enterprise Names.

pay attention to the provisions of China laws on enterprise names. Article 9 of China's "Regulations on the Administration of Enterprise Name Registration" stipulates: "An enterprise name shall not contain the following contents and words: it is harmful to the interests of the state and society; May cause deception or misunderstanding to the public; Names of foreign countries and international organizations; The name of the political party, the name of the party, government and military organs, the name of mass organizations, the name of social organizations and the military serial number, Chinese phonetic alphabet and numbers; Prohibited by other laws and administrative regulations. "

Some simple ideas for naming Hunan Restaurant:

1. Naming from the perspective of target market

Shops and enterprises can name their own target market from the perspective of target after pre-positioning. In the Chinese area of San Francisco, there is a restaurant called "Xiangyin Pavilion", and its business is very prosperous. Most of the guests here are from China, and many China people who have been wandering overseas for many years will be homesick. After work, get together with fellow villagers and comfort their homesickness. Xiangyin Pavilion will be a better place for them. A good store name must be suitable for the psychological needs of its target customers and the business purpose and mood of the store, in order to establish a good image and increase its appeal to customers.

2. name according to the principle of Chinese characters.

Chinese characters are a unique culture in China, with beautiful shapes, implicit meanings and endless changes. Naming according to the principle of Chinese characters can often give people a sense of mastery and endless aftertaste. In the process of naming, the meaning of choosing words should be healthy, modern, impactful, tasteful and easy to spread. Or entrust their wishes, or have original opinions, or describe characteristics, or have far-reaching artistic conception. The rhythm should be catchy, not awkward, and beautiful. Fonts should be creative, easy to identify, concise and lively, dignified and solemn.

3. Named after poems, allusions and historical anecdotes.

This naming method is artistic and concise.

4. Named after regional culture.

This method is to change the place name of the store or name it with cultural implication. When people mention the name of a store, they will think of the history, culture, scenery and products of a place. Therefore, when choosing the name of a clothing store, place names are often considered.

5. Named after extreme dialectical aesthetics.

it is a naming method that embodies the essence of beauty in ugly form, making the naming characteristics of shops outstanding and far-reaching. For example, Tianjin's "Goubuli", whose name is "Beat the dog and take the meat buns, and never look back", highlights fresh and vivid content with extremely ugly names, caters to consumers' "curiosity" psychology, arouses their interest in buying, and is famous all over the world.

6. Naming

a store name from the perspective of competition is a silent weapon in market competition. If you give it a good name, you can increase your competitive advantage.

For example, "Little Profit Shop" is named from the perspective of competition among "Little Profit Shop". Your name is "Wu Supermarket", and I will

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