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The operating company’s charging model on Taobao

It is very common now. In order to avoid the phenomenon of store losses due to their own inexperience, some merchants will find agents to operate and manage the stores. They can also free up time and energy to do other things. What are the costs? It is calculated, and I will explain it to you below. How much does it cost for an operating company to run a Taobao store?

The market charges are very chaotic and there is no unified charging standard. According to Taobao's hosting agency operating regulations, it can be roughly divided into three charging models:

1. Only basic service fees are charged

There are roughly three types based on the amount of the basic service fees. stage.

If the service fee is too high, it can prove that this company is making profits in order to collect service fees, and the effect should be good. At least others dare to claim a monthly service fee of 50,000 to 60,000. However, if the service fee is too low, around 10,000 per month, it is recommended that merchants in need choose carefully.

Based on the current personnel costs on the market, an online store operation team requires at least seven people, and their monthly salary is roughly around 30,000, depending on the region. However, if a company dares to only charge less than 10,000, it is better to be careful.

2. Basic service fee + point promotion form

This type of company is currently the largest company in the hosting industry. On the one hand, charging corresponding service fees ensures that the company can operate normally without losing money; on the other hand, through the point-raising model, it earns rewards after helping merchants build a good store. It's a bit like an incentive policy.

3. Pure point-raising model

If you don’t have strong strength and strong internal relationships in Taobao, you really wouldn’t dare to do this model. Those who dare to do this generally choose their customers rather than their customers.

Generally speaking, there are three charging models in the industry. As for how much each type charges, it depends on the region and the respective company's policies. Is agent operation reliable?

Taobao operation is a series of work done for Taobao stores. Taobao operators need to have a huge knowledge system and have certain insights in marketing and design. . Taobao store agent operation is relatively professional in terms of operation. Finding a good agent operation team can save you a lot of work.

There is a special reason for its existence. It can help you better manage your store and take your performance to a higher level. More and more people are choosing to help manage Taobao. shop. It can be seen that it is very reliable to meet a suitable agent operation.

The fees for operating companies to operate Taobao stores are not fixed, and the charging models are also different, but they can be roughly divided into the above types. You can refer to them when negotiating with operators. However, there are also risks in outsourcing Taobao stores. When looking for an operating company, you must choose a professional team. What is outsourcing?

First of all, Taobao outsourcing services refer to enterprises or online stores that provide some or all of the technology development, network promotion, operation management, etc. required for the development of their own brand Taobao online stores. In the form of entrustment, it is managed and maintained by some professional Taobao store operation teams. To put it simply, it means entrusting some of the work of your online store to others.

Taobao outsourcing services generally include: store decoration and planning, product packaging, promotion, operation, logistics and warehousing, etc. Many more professional websites will also provide brand owners with consultation on corporate Alipay registration, Alipay real-name authentication, mall qualification examination-related issues, and assist in the compilation of mall application materials. What are the risks of outsourcing?

There are many of them, both good and bad, so you need to pray that the outsourcing party will not use your store to get a loan, and then he will help you spend money, and you will be responsible for repaying the loan for him. , and you must repay the loan according to legal procedures;

Also pray that the outsourcing party will not use your store to defraud, and then you will take the blame, and this blame will not be used just by calling for exemption;

I also pray that the outsourcing party will not violate the rules seriously. If Taobao seals the store due to serious violations, there will be no losses but your store will be finished.

In fact, for some experienced sellers, there is no need to worry about these risks, because as long as they find a reliable operation team, these problems are not risks, and experienced sellers, in this regard There are quite a lot of resources, so for them, the above sharing can be minimized.