Chinese name: back to back
Country: Italy
Kappa brand introduction
In the early 197s, a profound social and cultural change took place in ementsa, Italy, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to the new lifestyle, and Kappa is the product of this change.
at the beginning of the brand, Kappa began to provide sponsorship to various sports teams. According to statistics, from 1998 to 22, Kappa*** sponsored about 22 teams and individuals from 27 countries. The sports involved are 16 sports such as football, skiing, cricket, beach volleyball and hockey. With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy in 1981, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the products provided by Kappa brand, which use innovative fabrics, unforgettable designs and represent brand language and brand image, played a key role, which made the popularity of Kappa brand rapidly improved.
In addition, Kappa actively entered the entertainment industry while sponsoring. Kappa has a very extensive contact with the entertainment industry, from music to television, from cinemas to regular celebrations, and has carried out a large number of targeted promotion activities for different entertainment industries. Kappa tries to lead and create popular trends through media such as film, television, radio, magazines and the Internet.
Kappa brand's correct brand positioning in line with the market rules has made Kappa's business content in the world enjoy rapid growth. The unforgettable advertising slogan "He who loves me follows me" has continuously improved Kappa's brand image. Since the Kappa brand entered the China market in 22, its brand positioning of "sports, fashion, sex appeal and taste" and the complementary market activities have also made the Kappa brand more and more popular among fashion people. The wonderful things brought by Kappa are worth looking forward to.