Pinyin code: gmdy
Synonym: steal fame and gain profits, and be overjoyed.
Antonym: worthy of the name, worthy of the name.
Usage: as predicate, object and attribute; Refers to a person's desire for fame.
English: seek praise
Analyze the strategy of seeking fame and reputation
Honorary person: popularity and reputation are also.
Fame and fame don't come uninvited. Spending money on advertising is selling reputation, and winning prizes is earning reputation.
The so-called selling name means that enterprises should try their best to expand and improve their popularity.
The so-called fishing reputation means that enterprises pay full attention to and cultivate their own reputation.
Fishing for fame and reputation is a process, which cannot be done once and for all. Any famous brand and reputation should be maintained from time to time, just like planting flowers, you can't water them for a day.
A small factory has established an impressive trademark, which can dominate the channel route and force large distributors to accept its conditions.
Under the condition of market economy, enterprises should keep in mind that "the smell of wine is still afraid of the depth of the alley" and "shout when the goods are good" If an enterprise wants to develop and succeed in the economic tide for a long time, the key is to establish its own brand, and the key to establishing a brand is advertising and marketing.
The method of "fishing for fame and reputation":
1, seize the award opportunity
When selecting talents, employers cannot judge their abilities. Therefore, diplomas become very important, because in any society, the issuance of diplomas has to go through strict educational procedures, which means that society, not business owners, has made a choice. It is the safest way for business owners to choose talents with diplomas without knowing which is better or worse.
Similarly, in the era of excessive consumption, the brand of any product is dazzling; Consumers face a choice when spending money. Winning products for sale in shopping malls are like candidates with diplomas in the talent market. Awards are an important way for society, individuals, enterprises and commodities to realize value. With a good product, we should publicize its advantages in time and tell the society and consumers that awards can issue market diplomas for products. The higher the diploma, the better the quality and the higher the credibility. Products are more fully and quickly recognized and praised by the society.
Once you win the prize, you should publicize it desperately.
After winning the prize, although the popularity and reputation of enterprises and products have improved, the scope of communication is limited after all. What enterprises should do is to fully expand the scope and expand the scope of communication. Let more audiences know and pay attention to the awards of enterprises and products, and recognize the diplomas of enterprises and products.
3. The principle of preemption
Enterprises should adhere to the first principle, not only in product development and quality, but also pay attention to the voice effect in advertising. Seize the market opportunity from all aspects, so that other products can only become followers.
4. Expert recommendation
For consumers, the influence of experts and authorities can not be ignored. Enterprises should try their best to get their products recognized by experts and authoritative organizations, which is another confirmation of product diplomas.
5. Use news reports to establish corporate reputation and make a name for yourself.
Although paid advertisements are important, free news reports should be paid more attention to. Enterprises should publicize their social activities through the media as much as possible, and often publicize their sense of social responsibility, enthusiasm for participating in public relations and great contributions to society, so as to gain widespread praise from society and improve the credibility of enterprises.
Attachment: Goldlion's road to fame
Mr. Ceng Xianzi, the founder of Goldlion Group, has been striving for success in the course of 30 years' entrepreneurship, survival, development and fame. With the help of the media, he expanded his popularity, established the concept of famous brand and cultivated his reputation. The advertisement of Goldlion not only clearly publicizes the identification mark and brand of Goldlion enterprise, but also publicizes the market positioning of the enterprise. Not only publicize the excellent and noble quality of Goldlion Iron, but also pay more attention to its contribution to society. Mr. Ceng Xianzi is enthusiastic about public welfare undertakings and takes an active part in politics. Through news reports, he showed his social responsibility with enterprises, won wide acclaim from the society, improved his credibility and won the reputation of patriotism and love for the people. Through media advertising, Goldlion Group has realized the intention of building brand-name goods and shaping celebrity enterprises. In order to obtain the sensational effect of advertising, Mr. Ceng Xianzi consciously married Goldlion with sports competitions. He has sponsored numerous football matches, held the Goldlion Cup and the Fairy Pose Cup football invitational tournament, and rewarded athletes and coaches who won the championship in important international competitions for many times. 1984 At the Olympic Games, China's special tie was a Goldlion tie embroidered with the Olympic emblem, which was designed by Ceng Xianzi. 1972 US President Nixon visited China, and Ceng Xianzi sponsored RTHK to broadcast the president's visit to China. Nixon also chose Goldlion Iron for his visit to China, and the news spread like wildfire, which greatly increased the value of Goldlion. Entering the headquarters office of Goldlion Group, you are greeted with huge photos of central leaders receiving Ceng Xianzi respectively. This is also a publicity technique of "celebrity effect" to improve popularity.
A Chinese medicine factory in Guangdong took advantage of Beijing's successful bid to host the Olympic Games to submit its oral liquid to Beijing National Doping Testing Center for testing, and then claimed that it had passed the doping test, so athletes could take it with confidence, and printed "Products certified by the Doping Testing Center of the National Olympic Committee" on the product packaging. This pharmaceutical factory has won a reputation.