? If you think that the intellectual property rights on Taobao have been infringed, according to Taobao’s intellectual property protection, you can take the following steps:

The brand party, as the complainant, will file a lawsuit against the seller who has committed infringement. To carry out rights protection strikes, the rights protection process is roughly as follows:

Register an account - register intellectual property qualifications - complaint link - handle complaints - end of rights protection. The rights protection process is explained in detail below.

　1? Register an email address

First of all, we need to register an email address. The email address is used to receive verification messages when registering an account on the intellectual property platform and later to collect the information released by the intellectual property platform. information.

　2. Register an account

After successful email registration, we log in to the intellectual property rights protection platform to register an account. If the registered complaining party is an individual, a color scan of the front and back of the original second-generation ID card must be provided; if the registered complaining party is an enterprise, a color scan of the original or copy of the company's latest business license must be provided.

? 3. Submit intellectual property qualifications

After the account registration is successful, we log in to the account and enter the page for submitting intellectual property qualifications. The intellectual property protection platform divides intellectual property types into four categories: trademark rights, copyrights, patent rights and other categories. Just submit different materials for different types. For trademark rights, submit the trademark registration certificate and proof of change and transfer; for copyright, submit a copyright statement, art work registration certificate or software registration certificate, etc.; for patent rights, submit an appearance patent certificate, utility model certificate or invention patent certificate; under other columns, submit the main For unfair competition, generally the materials submitted are the same as those under trademark rights. After the materials are submitted, it will take 3 working days for approval. 4? Taobao Commitment Letter

After the above intellectual property qualification review is passed, we cannot make a complaint. We also need to submit a color scan of Taobao’s commitment letter. The commitment letter is the complaining party’s response to the intellectual property platform. A letter of commitment to ensure that the materials and operations submitted above are true and valid. It takes 3 working days for the commitment letter to be approved. After the commitment letter is reviewed and approved, the complaint can be made.

? 5? Complaint link

The complaining party will complain about the alleged infringement on the intellectual property platform. Complaints about different infringements are under different intellectual property types and write State the reason for the complaint and upload relevant documents.

? 6? Complaint handling

After the intellectual property platform deletes the infringing link, some sellers will appeal. The appeal period is 3 working days. After the seller appeals, the complaining party needs to handle the appeal. Response, processing time is 3 working days. The complaining party can withdraw the seller's complaint or the waiter can intervene. If the complaint is withdrawn, the complaint link will be restored and the rights protection process will end; if the waiter intervenes, the waiter will ultimately handle the link deletion or restoration, and the rights protection process will end.

Reference:/support/seller/knowledge-4969387.htm