I Shiseido International (some media call it "International Cabinet &; rdquo

Second, Shiseido cosmetics (some media call it "Tokyo cabinet &; rdquo

Third, Shiseido Fitit.

Fourth, FT Shiseido (the third and fourth are probably the "domestic brands" mentioned by some parallel stores? )

Shiseido International: As the name implies, overseas sales, which embodies the century-old technical essence of Shiseido, is a big sign of Shiseido's overseas sales. Including skin care, make-up, plan d, Naturals, BOP, benefit and other series, the series is not many, concise and clear. Keywords makeup, skin care, aging repair, sensitive skin,

Be clear at a glance. The packaging is exquisite and elegant, full of high-grade feeling. Most of the products sold in Shiseido counters of high-end department stores in big cities of China, such as Beijing and Shanghai, should be Shiseido international products. At the same time, in Japan, the products of this big system are only sold in high-end department stores.

Shiseido Cosmetics: It's a Japanese product. There are many series, skin care, make-up, perfume.

Men's cosmetics and makeup props are sold in high-end department stores, pharmacies and supermarket counters, as well as traditional makeup shops in Japan. Prices and performance range from popular to high-end products. Generally speaking, the salesgirl at the counter will introduce and recommend the products that are most suitable for customers. The product packaging of this large system is also very beautiful. There will be exquisite cartons on the outside of the bottle and eight English letters Shiseido on the front of the bottle.

Shiseido Fitit: It's an open-shelf sales, low-cost route. The packaging is relatively simple, and the outside of the bottle is mostly beautiful transparent plastic boxes. Generally, there is no direct eight-letter Shiseido on the front of the bottle body, only the back of the bottle body is at the manufacturer's logo with the word Shiseido.

FT Shiseido: Shiseido's special trademark for daily necessities. Products include shampoo, shower gel, sanitary products and very cheap skin care products, which are sold in pharmacies and supermarkets. The outer packaging is simpler, some are packed in transparent plastic boxes, and some are simply wrapped in plastic films. There is only the product name on the front of the bottle, generally there is no direct English letter of Shiseido, and the trademark logo of FT Shiseido is on the back of the bottle.

Shiseido's various series (excluding the special series of traditional beauty shops, perfume, shampoo and bath, makeup props, men's cosmetics, one-piece makeup, nail polish and one-piece care). ) The first one is Shiseido cosmetics, and the second largest series:

(in alphabetical order)

●Acteaheart is suitable for people over 50 years old. Contains plant extracts, which can play the role of estrogen. Improve skin

Skin aging conditions, such as dryness and relaxation. I didn't know it was aging repair before, but I bought hand cream, which is so expensive. But it's really good.

Yes, after using it, my hands are so smooth and white that even I am surprised.

● Anessa's Chinese name is An Nai Sun High Efficiency Sunscreen. Not greasy, gentle to the skin. Good transparency

● BX Night N is an integrated and efficient moisturizing and lubricating beauty liquid. Can be used in any series.

● After the cosmetics house is tested by the instrument, the sales girl carefully classifies the customer's skin condition.

Provide the most suitable nursing series. A little tailor-made

● Dignita's comprehensive series for mature skin over 30 years old, including skin care and make-up. Dignita is the highest and second largest system in all comprehensive care series of Shiseido cosmetics, which fully embodies the maturity and beauty of women around 30 years old.

Ou Deming Red Toner, Chinese laudatory name: Red Monroe. Known as the treasure of the town store, it has been selling well for nearly a hundred years and is still the representative product of Shiseido. It is Shiseido's first skin care product with high hydrating, exfoliating and skin rejuvenation functions. It was introduced after the improvement of 1997.

●eau de blanc toner whitening beauty liquid Meidi Kose Snow Muscle Jinghua has been selling well for more than ten years, so Shiseido has launched this integrated whitening emulsion. The usage and efficacy are similar to those of Xuejijing. It was very popular when it was first released, but it seems that the limelight has always been lost to Xue Muscle Essence.

●Eau de pure exfoliating lotion can be matched with any series.

●Elixir 30-year-old skin special comprehensive series, including skin care and makeup. Shiseido sells to the domestic market.

The most important mass series. Advertising spokesperson: Xiao Ye Kyoko.

Elserie skin care comprehensive series under 20 years old.

EvenesDR is a low-irritation care series specially designed for sensitive skin.

Inoui color, packaging by the top European and American makeup master Dick? Peggy designed it. Advocating freedom and individuality. It is a monopoly series of high-end department stores, which is more upscale than PN rebel series and also a make-up series.

●lostalot Face-lifting Cream. Activation promotes facial skin metabolism. Tighten facial lines.

●Optune is designed for people over 20 years old. Regardless of oil and water, it reflects healthy skin. However, the effect seems to be average. I used it once, and the effect was in contrast with the price. Advertising spokesperson: Makiko Esumi.

●PN rebel series makeup. Shiseido appeared in 1997, with avant-garde image and high sensitivity. It is the most popular makeup product in the Japanese market. Especially this year's new mascara is very popular. Advertising spokesperson: Misaki Itoh.

●Proudia foundation series. Emphasize intellectuality, exquisiteness and perfection. Advertising spokesperson: Takako Uehara. The powder is very fine, which can cover the spots well, and it is not easy to lose makeup. It is very easy to use.

●Qiora combines a relaxing fragrance to relieve fatigue while caring for the skin.

Rivital series is suitable for mature skin care over 40 years old. It can effectively remove wrinkles, brighten spots and tighten skin. Designed for anti-aging

●S series is specially designed for young urban women, emphasizing nursing and whitening in harsh environments such as isolating urban pollution. Divided into whitening and standard care two series. It's all makeup.

●TAPHY emphasizes hydrating and moisturizing for young people under 25 years old to prevent aging after 25 years old. There is also a sub-series of TAPHY Mild, which is a low-irritation series designed for young people with allergic skin.

●UVwhite whitening comprehensive care series. There are two types: refreshing and moisturizing. Refreshing summer use still feels oily. When used in winter, it feels just oil, which is not enough for maintenance.

●whitess one-piece beauty liquid, Shiseido's whitening ace. It is divided into three types: thorough care, freckle removal and sun protection.

The following is Shiseido International's series:

Shiseido International's products are specially designed for overseas markets, and the series is concise and clear. Specially designed for young women, oil control balance, basic skin care vivid series, Baiyou integrated series for further efficient maintenance, and Li Pan charm series for aging repair. Natural series with all natural ingredients, D plan for sensitive skin. Make-up has a series of urban charm colors.

In addition, domestic counters also have a series of metropolitan jadeite sales.

● Yi Li Pan Charm Series. Generally speaking, it is designed for middle-aged mature skin. Suitable for dry skin. It contains special anti-aging ingredients to prevent dry cutin formation, help skin cells keep moisture and nutrition, improve water shortage and reduce surface modification.

●BOP Baiyou series. Integrated all-round nursing series. Can be used in any series.

Plan D is designed for sensitive skin. Including shampoo, shower gel, sunscreen, acne cream, facial care, body care and other low-stimulation products.

●Pureness is specially designed for young people. It is soft in nature, emphasizing thorough cleaning, balancing PH value, controlling oil and preventing facial gloss from drying. The price is relatively cheap and easy for young people to pick up.

● Make-up Metropolitan Charm Series. Shiseido's only makeup series for overseas sales. Compared with the other two make-up series Inoui and PN Rebellion sold in Japan, it is more beautiful, fashionable and European.

● Vivid skin care series. Shiseido's basic skin care series for overseas sales. It is advocated that while nourishing and maintaining, it will lay the foundation for delaying aging for healthy young skin in the future.

Cle de peau skin care key series. This series is the most advanced among Shiseido Group's products. It can be said that she is a flag of Shiseido overseas, and has become the yearning of beauty lovers with extraordinary effects and expensive prices. Outside the Shiseido series, it is independent of Shiseido under the name of Cle de peau BEAUTY. A bottle of the most basic

The price of basic cosmetic water after tax exemption should also be around 700 yuan. The pinnacle is the night cream called Lacrime, which costs 3600 RMB for a bottle of 25 grams. Especially glossy foundation, which is very famous in the world market.

Shiseido's secondary products:

Shiseido Fitit is a very economical series, which is sold to young people and students with low economic income in Japan, as well as housewives who are unwilling to spend too much money on cosmetics. So Shiseido's sales methods are very clever, from ultra-high-end series to cheap gadgets, it provides you with gold collars and blue collars. Shiseido Fitit is probably a cheaper Shiseido sold by online stores in China.

● Asplir Chinese name is April or Estelle. This is an economical basic nursing series. In Japan, the advertising spokesperson of this series is Tomoko Yamaguchi, 36 years old, so I have always suspected that this series is aimed at mature skin around 30 years old. I heard that the effect is ok and the price is very good. The AS series advertised on many websites is this Asplir.

● City veil Sun Protection and After-sun Care Special Series. There are sunscreen whitening, sunscreen acne, children's sunscreen.

● Luxury Chinese name is Noble, Basic Nursing Series.

● ff Chinese name Feifei, a makeup series for young girls such as students. Cheap, lovely appearance, positive color, fashion, reasonable price, people can't put it down.

● SELFIT Chinese name is Shanfei. Mature women's makeup series.

●Tiss toner series. Facing young girls, we advocate deep cleaning and moisturizing to achieve young and healthy skin. It is very convenient to use, and it can be divided into three types: hydrating, moisturizing and acne removing.

●Whitia's Chinese name is Baishan Cliff or Ocean Hall. Whitening care series for young girls. The price is very affordable. For example, it is a low-priced UV white series, or an entry-level whitening product for young girls. It's really comfortable and refreshing to use.

Finally, the FT Shiseido, where things are really everyday, easy to use and cheap.

FT Shiseido is a special trademark of Shiseido bathroom products.

Fitit Shiseido's products include daily essential shampoo, shower gel, Mu Si and feminine products, as well as very cheap skin care series, which are sold in supermarkets and pharmacies for people to choose from.

Among them, the products related to skin care are as follows:

● Lip moisture removes dead skin from lips and moisturizes lip cream. After use, the lips look very tender, smooth and full.

● MIEL designed a cheap daily maintenance series for women over 50 years old.

●Naturgo natural mud series. Mainly cleaning products. I like the foam inside. The foam is fine and tasteless. It's refreshing after washing

● Neutrogena's acne care series designed for teenagers.

● Muscle water is natural water, without additives, and can be sprayed to replenish water at any time. After using it, I feel uncomfortable spraying my face, which is very suitable for dry hair. Hair will be smooth and shiny, but it's a pity to spray it. In Japan, this model is the most popular among high school girls.