Hello, how do you create a brand? What do you need to do?

First clarify the project you want to do, and then confirm whether the brand you want to create is a corporate brand or a product brand? Next, you should let your designer fully understand the situation of this industry, and tell him the appearance, language, behavior, etc. of the customer groups your brand faces. In this way, designers can design a trademark for you that is in line with the industry, customer expectations, and your brand vision with a deep understanding. The above is a rough way to design a brand, but having a brand design does not mean creating a brand. This is because this brand currently only exists in your psychology, and you must promote it effectively. At this time, you You need a designer to do a complete extension design for your brand, which is what everyone knows as brand identity VI planning. The purpose of this is to allow you to implement anything related to the company or brand, from business cards, printed matter, to product design, product packaging, website design, etc., in accordance with the brand VI identification manual, so that you can use this A series of consistent brand operations allow customers to feel the presence of your brand. (You can think about it, every business established by your friends should have a trademark, but I believe that most of the ones you see are not real brands, just a pattern that you can’t remember) OK! It is normal to have these problems, because most companies currently hire designers or artists to design their trademarks casually. The most important thing when entrusting a commission is not whether the trademark design is good or not, but whether the cost is low enough. The trademark has no connotation. How can we impress customers? Maybe many companies have now made overall VI planning. In fact, you can tell by looking at it, whether it is planned after real research or just applying a template (yes! Taobao and Ali have templates, and VI also has templates, which are emotionless. The design plan used a template, you can definitely tell), in this case, this VI manual is actually dead. You will know if you take out the bookcase again in three years. OK! You have a fully planned VI identification manual, designed with emotions. At this time, it is time to return to the right path. Only a company or product with connotation can finally be regarded as a real brand. No matter how well the brand is designed, it can be instantly shattered by a bad company and broken products, easily! So you should use all your actions to maintain your brand, and you should use product quality to enhance your brand value. This is unavoidable. Branding is like makeup. Customers will always see how it looks after removing makeup, and then Send it to WeChat to tell your true face, so you must become the kind of company your brand wants to express, so that the brand can be considered successful. View the original post gt; gt;

How does a company build a brand?

Seven steps to build a brand

Brand design: It is the design expression of brand positioning. The focus of design is Let customers clearly see the value and benefit points; including brand logo design, brand slogan design, channel image design, etc.

Brand marketing: Let customers know and be able to purchase the brand's products or services. Let the customer feel that he needs such a product or service; when he wants to buy it, he knows where to buy it and can buy it.

Brand start-up: It is when the brand’s products or services allow customers to try them for the first time. When a customer makes the first attempt, he or she achieves sales and establishes a relationship with the brand. If the relationship is good, it is likely to be maintained.

Brand formation: refers to the fact that after customers purchase and use the product, they make repeated purchases or recommend it to others, which means that the brand is truly formed. At this time, large-scale advertising will have greater effectiveness.

Brand management: It is to adjust and manage the brand in a timely manner based on the customer's impression of the brand, such as conducting brand public relations, improving brand awareness and reputation, or adjusting the brand's positioning and brand design. etc., so that the brand can continue to be chosen by customers.

Brand positioning process

Brand positioning process For a brand, it is a complete process from the beginning of its positioning to promotion and acceptance by consumers and the market. Brand positioning is mainly divided into three stages: first, analysis of various influencing factors of brand positioning; second, formulating a brand positioning that suits itself. 3. Choose an appropriate positioning and publicity strategy.

1. Analysis of factors affecting brand positioning. This stage is the most important stage in the entire management process, which involves analysis planning and analysis execution as well as analysis control. During the positioning analysis process, five factors need to be taken into consideration: social environment, customer needs, market environment, competitor positioning and one's own products.

1. Social environment analysis. Enterprises will encounter different social environments at different brand stages, where social environment refers to the external environment faced by the brand, including political environment, legal environment, environmental pollution and other issues. In the process of competing with pure water brands such as Robust and Wahaha, Nongfu Spring launched a water war and encouraged primary school students to conduct experiments on daffodils, positioning itself as "natural water" precisely because of concerns about environmental pollution. consider.

2. Customer needs analysis. Customer demand analysis mainly starts from customer psychology. Under a certain social background, we understand the distribution of the main customers they face in terms of culture, income, age, etc., and analyze their main consumption characteristics by combining the above factors. and their psychological needs. Only by formulating your own brand positioning based on the results of customer demand analysis can you meet customer needs. Customers can only see what they want to see and taste what they want to eat. Only the positioning that meets the needs of customers can be felt by customers.

3. Market environment analysis. Market environment analysis is mainly based on considering changes in the market environment. As the brand develops, the market environment will change accordingly at different brand stages. It mainly includes changes in product demand, changes in product technology, changes in consumer composition and consumption habits, etc.

4. Opponent positioning analysis. Opponent positioning analysis is also one of the most important factors in the analysis process. Only by analyzing this factor can we adopt the correct brand differentiation strategy to make ourselves stand out. When conducting competitor positioning analysis, it essentially involves market segmentation. Through research on existing brands on the market, or repositioning them, find a positioning that is different from them.

5． own product analysis. Own product analysis is an internal environmental analysis conducted by the brand. This stage emphasizes that the product's own characteristics must meet the needs of customers and meet the needs of the market. Only products that meet customer needs can support the brand positioning based on this. There was once a craze for "conceptual marketing" in the Chinese market. They believed that products are not the most important. As long as the marketing planning is done well and new marketing concepts are proposed, they will be recognized by the market and favored by consumers. However, if the product is not up to par, no matter how sophisticated the brand positioning is, it will not be successful. This will not only harm the interests of customers, but also harm the long-term development of a brand.

2. Establish brand positioning. The establishment of brand positioning is based on the results of the above brand positioning analysis. The main tasks at this stage are to understand the social environment, market environment and customer needs, and to establish accurate positioning based on the characteristics of one's own products and the positioning of competitors. This stage plays a connecting role in the entire brand positioning management process, and is where the brand positioning should be conveyed...gt;gt;

How to create your own brand

To put it simply, brand is the popularity of your product logo.

To build a good brand, you need to have a logo that is exclusive to you and cannot be used by others.

That is, the basis of the brand is a registered trademark. If it is an unregistered trademark, others can use it even if your brand awareness is slightly better, but you cannot prohibit it.

Therefore, to create a brand, you must register a trademark.

Brands are not reviewed in China, but registered trademarks are reviewed.

Effective strategy is the key to brand success. In the process of brand management, long-term brand loyalty can only be established by continuously studying consumer psychology and emotions and achieving a spiritual connection with them. Effective brand management can increase brand value. However, companies must also integrate production, quality control and logistics procedures into their overall strategies to improve product quality, ensure that consumers can enjoy the best products, and fulfill corporate promises. Only in this way can brand management be achieved. The effect is brought into full play. Therefore, a complete and effective corporate strategy is the key to brand success. Take a university as an example. The Hong Kong Polytechnic University is a high-quality brand, so it must have a rigorous mechanism to supervise...gt;gt;

I want to set up a clothing brand myself. How to do it?

Register a company. The legal minimum capital for registering a company is now 30,000 yuan. After completing tax registration, etc., you can then apply for a trademark. The cost of finding an agent is around 2,500-3,000. Also, it is recommended that you build an official website to promote your brand. In addition, domain name registration is also very important. Register a domain name that belongs to your brand, and you need a domain name.

I wish you success.

How to start a clothing brand. What are the requirements and where should I start?

First of all, you need to decide the positioning of your own clothing brand (men’s clothing or women’s clothing, suitable for age groups, suitable for people, because to be a clothing brand, you cannot make clothing suitable for everyone, Today's clothing must be specific, that is, the positioning style must be clear. A good brand should give people a very clear product style when it is mentioned. For example, Xiangniao gives people a suit with exquisite craftsmanship and is relatively comfortable. Shanshan gives people a very clear style. For orthodox suits, Septwolves gives them jackets, and Jiumu Wang gives them trousers experts. White-collar workers give them high-end business women's clothing. Your own brand also needs to be positioned).

Then, register a brand. The name and of course the logo are trademarks.

Secondly, register a company.

Next, you have your product. Generally, there are several sources of current brand clothing products

1. OEM refers to some clothing design and development companies. They design a series of samples, and then you choose the products, order a certain amount of goods, and bring them with you. Submit your trademark registration certificate, copy of business license, tax registration certificate, organization code certificate and other documents and all other documents will be handled by the design company. Advantages: saves trouble. Disadvantages: high risk (because all orders are made, it is easy to create inventory) replenishment is inconvenient or even impossible (this is more fatal) product style is not distinctive (after all, it is someone else’s thing) cost is high (other people also have to make money)

2. Produce it yourself, which is more complicated. You need to hire designers, pattern makers, and lathes, and also involve fabrics, accessories, and production. Advantages: Flexibility, convenience, and strong autonomy. Disadvantages: Management is cumbersome and the investment is large

3. Produce part of it yourself and OEM the rest. At present, this method is adopted by many big brands

Furthermore, if you have a unified image of your counter, a good image can get twice the result with half the effort.

By the way, if you want to enter a high-end shopping mall, you must apply for a general taxpayer qualification certificate

Finally, don’t forget to make a quality inspection report for the clothing, which is required when entering the store.

And if you want to grow your brand. The marketing work after listing is also an extremely important link.

As for doing this through agents, the problem is big.

Since you are a novice and probably do not have customer resources, it is recommended that you first go to Guangzhou, Beijing, Hangzhou and other large well-known clothing markets to open wholesale points to cultivate customers and then gradually mature your brand. It is estimated that if all aspects go very smoothly, it will take 1-3 years to cultivate the market

These are the basics. Here are just the most basic things. The actual operation is much more difficult

How to create a Clothing brand

Clothing brand creation process:

1. Register a trademark;

2. Annotate the brand, that is, explain the core concept of the brand clearly, It is then disseminated through various media.

When communicating, you need to pay attention to who the brand is created for, what hobbies, behaviors, ways of thinking, values, how they like to obtain information, etc., and then put it in the places they often see. Your brand appears in the media, places you often visit, movies you often watch, or games you play.

Building a good brand requires basic work in three aspects:

1. Adequate market research.

2. Determination of brand positioning.

3. Establishment of organizational structure. The following will explain these three aspects in detail:

1. Adequate market research

The source and terminal of an enterprise are the market. Therefore, it is important for clothing brands to conduct adequate market research. **conditions for creation.

Only through sufficient market research can the development direction and brand positioning be clarified. Brands created without market research are blind and dangerous. Brand development is a trend from first-tier cities to second- and third-tier cities. Therefore, the location for market research should be first-tier cities across the country where the market is relatively mature. Specific research can be carried out from three aspects: 1. Market environment. 2. Consumers. 3. Other clothing merchants in the market. A complete clothing market can be shown in the figure below:

The market environment refers to the overall macro-environment of society. The main contents of the investigation include: social and cultural background, socio-economic development level, per capita income level, overall Population size, population age structure ratio, distribution of business districts in the city, etc. The main contents of consumer surveys include: population cultural level, living habits, consumption habits, group preferences, etc. The main contents of the survey on other clothing merchants include: the number of merchants with different types of products, brand distribution, sales strategies, store management, etc. Through surveys in these three aspects, we can have a certain understanding of the overall situation in the area being investigated. Through surveys in multiple first-tier cities, we can have a certain understanding of the overall clothing market situation in the country. You can find a good entry point based on careful analysis of your own situation.

2. Determination of brand positioning

With the development of the clothing industry today, consumers' demand for clothes has gone far beyond the basic aspects of warmth and quality. Today's clothing embodies more and more complex things. Clothes worn on a person reflect status, temperament, beauty, image, etc. Due to the diversification of consumers and the diversification of consumer needs, the requirements for clothing are becoming more and more segmented. Therefore, if today's clothing brands want to gain a foothold, clear brand positioning is fundamental.

Through full investigation of the market, we have a clear and rational understanding of the overall market situation, so that we can find an entry point into the market and enter the market smoothly. This footing is brand positioning. Brand positioning mainly involves the determination of three aspects: 1. The age group of consumers targeted by the brand.

2. Product style positioning within a certain age group. 3. Product price positioning. The determination of these three aspects constitutes the brand's positioning.

3. Establishment of organizational structure

After having a clear brand positioning, the next step is to establish and operate the enterprise. Therefore, it is necessary to establish a complete, reasonable and standardized enterprise structure. The company can be divided into four systems according to major functions:

1. Market brand system. This is a large system that closely follows the brand positioning, establishes the brand concept, and promotes the brand image.

2. Product operation system. A series of planning, design, production and logistics systems for products.

3. Marketing system. A system with stores as its core includes store development and management.

4. Administrative personnel and financial systems. Enterprise logistics support system.

How to create a good brand

Teacher Tan Xiaofang said that due to the immaturity of China’s market economy, large regional differences and unbalanced market competition, in the next three to five years, for those still struggling to survive For the majority of small and medium-sized enterprises in this stage, streamlined and effective combination methods are still the key brand building methods for enterprises.

A good brand means that it should have more visibility, more sales support, better consumer recognition and reputation, and higher premium ability; to build such a brand, A combination of multiple parties is needed:

First, a suitable product quality system must be established instead of aimlessly requiring high quality. From a product perspective, of course the higher the product quality, the better, but from a marketing perspective, this is not necessarily the case, and the key is to be suitable. In this era of high homogeneity, high quality means high cost, high cost means high pricing, high pricing means high consumption, and high consumption means consumers have stronger brand awareness. So, your brand influence Does it affect them enough?

Second, there must be innovative and relatively new product support. Innovation has two aspects, one is revolutionary innovation, and the other is small reforms which are also innovations. Through research on various well-known brands, we found that when a well-known company was first established, there were always one or two revolutionary innovative products that became an instant success, and when it became a young and middle-aged company, it often innovated through small reforms. At this stage, the brand is synonymous with some kind of innovation. Microsoft is the most typical case. Through operating software such as WINDOS, it quickly established an empire that has attracted the attention of the world in just three years. However, now it is difficult for Microsoft to change the world through revolutionary innovation. The annual continuous improvement and small reforms of the software system guide the trend

Third, we must first solve the basic sales support, especially in the early stages of establishment, we must get the support of the majority of fans Support, these fans may be key employees or key customers. Their active participation and full support is an important reason why new and good brands are invincible. How to gain their support? The key point is to provide them with relatively stable interest protection. A fast-paced approach will definitely affect the healthy development of the brand. This is the same as the ancient emperors starting their own businesses.

Fourth, it is necessary to formulate an appropriate price positioning for the product. I don't believe that a product brand that is positioned at the low end among its peers can quickly become a good brand. I also have doubts that a product with a high price from the beginning can quickly establish a brand. For a small and medium-sized enterprise that does not have too many resources, if it does not have unique other capabilities, positioning it at a mid-range price seems to be a suitable choice.

How to create an entry in Baidu Encyclopedia if it is a brand?

Brands cannot go through the corporate channel. The corporate channel can only be done with the full name, and the name must be consistent with the business license. Brands must be created in an ordinary way. It’s very difficult to build a brand now.

You should pay attention to the following points:

1. Either use Chinese or English, but not a combination of Chinese and English.

2. The content must be objective and fair.