The "Red Bull" drink was founded in Thailand by Xu Shubiao. The Chinese name of the "Red Bull" drink and the Thai name "Krating Daeng" belong to Thai brands. "Red Bull" is a brand founded in Austria. What really made "Red Bull" a world-famous brand was Austrian Red Bull co-founded by Austrian Dietrich Mateschitz and Xu Shubiao and Mateschitz. Company (Red Bull GmbH). At present, the "Red Bull" brand belongs to Thailand's Xu Shuen family.

Hsu Shubiao founded "Thailand Red Bull"

In the 1970s, the factory of Xu Shubiao, the founder of Thailand's Red Bull beverage, developed a product containing water, sugar, and coffee. It is named "Krating Daeng" (meaning "Red Bull" in Thai) because of its "nourishing drink" containing ingredients such as muco-fiberol and vitamin B. At that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers, helping them stay awake when working all night. "Red Bull" became very popular after it was launched on the market. The sales increased his confidence, and he set up factories abroad, with assembly line production 24 hours a day. The products were in short supply and soon covered the markets of Southeast Asia, Western Europe, and Northern Europe. Become the "King of Drinks" in Thailand that lives up to expectations.

Mateschitz made "Austrian Red Bull" global

In 1982, Mateschitz came to Bangkok to sell toothpaste and saw a local rickshaw driver drinking a toothpaste called Krating Daeng. (The English name at that time was "red gaur") drink, and after trying it, my fatigue was gone. Mateschitz, who had a unique vision, took action immediately. In 1984, he fully cooperated with the Thai-Chinese founder of Red Bull, Xu Shubiao, to create "Red Bull GmbH" in Austria, with the goal of promoting Red Bull to the world. The two of them each held 49% of the company's shares, and the remaining 2% went to Xu Shuen, Xu Shubiao's son. Although he made a slight concession in shares, Mateschitz is the actual operator of the company. In 1987, a brand new functional drink appeared in Austria, named Red Bull, which is the Austrian Red Bull we see now.

Yan Bin founded "China Red Bull"

In 1995, Yan Bin, who had worked hard in Thailand for more than 20 years and founded the Reignwood Group, obtained the Chinese operating rights of Red Bull and cooperated with Red Bull Vitamin Beverage (Thailand) Co., Ltd. and Thailand Tencel Medical Health Care Co., Ltd. jointly established Red Bull Vitamin Beverage Co., Ltd. in Shenzhen, and owned the operating rights of the "Red Bull REDBULL" trademark in China (at this time, Austrian Red Bull had not yet opened the Chinese market on a large scale) . "Red Bull" relies on its confidence in the development of the Chinese market and its global strategic vision to vigorously develop the Chinese market. For a time, the advertising slogans of "refreshing the mind and replenishing physical strength" and "drink Red Bull when you are thirsty, and drink Red Bull when you are sleepy or tired" were widely circulated. The Red Bull brand was loved by the majority of consumers and was well known by the relevant public. Familiar