1. Company affiliation:

Dongfeng Fengshen is an independent passenger car brand of Dongfeng Motor Company. Dongfeng Passenger Vehicle Company is responsible for R&D and production, and was officially released on March 26, 2009. On September 19, 2012, Dongfeng Fengshen’s models officially carried the new Zhengyuan Shuangfeiyan brand logo.

Dongfeng Fengxing, also known as Dongfeng Liuzhou Automobile Co., Ltd., is a holding subsidiary of Dongfeng Motor Corporation. It is also Dongfeng Motor Corporation's important truck and light passenger vehicle production base in the south and a large national first-tier enterprise.

2. Brand logo:

The brand logo of Dongfeng Fengshen is a double-flying swallow in the shape of a perfect circle (the oval shape was used before November 2012.). The core image of the Dongfeng Fengshen brand logo is two spring swallows surrounding an oval and flying high. The main colors of the Dongfeng Fengshen brand logo are Chinese red and metallic silver.

The east wind is popular, the perfectly round double flying swallows, the tail feathers of a pair of swallows flying in the air, the main colors are Chinese red and metallic silver, the front air intake grille adopts a pattern design, the air intake grille Integrated with the headlights to stretch the visual width.

3. Brand origin:

Dongfeng Fengshen, "Fengshen" started in 1978, is innate with Dongfeng and keeps pace with the times. In 1978, the People's Republic of China kicked off the reform and opening up. After the baptism of ideological liberation, Dongfeng people began to develop the concept of factory emblem design.

In 1979, while designing the factory logo, Dongfeng was also planning the English name of AEOLUS (Ilnos, the god of wind in ancient Greek mythology). The "Shuangfeiyan" logo was used at the beginning of the design. It is called the "Wind God" mark. On November 10, 1991, the Chinese character trademark "风神" was officially registered, which reserved brand space for Dongfeng to expand its passenger car business.

In June 2008, Dongfeng named its new passenger car brand "Dongfeng Fengshen". On March 26, 2009, the "Dongfeng Fengshen" brand was officially released.

Dongfeng was popular. In 1989, Liuzhou Automobile Co., Ltd. began to develop light passenger vehicles. In 1990, it successfully launched the LZ2020X passenger and cargo van and the LZ6400 7-seat light bus. In March 1991, it passed the provincial appraisal , then named "BMW", later changed to "Chenglong".

In 1992, Liuzhou Automobile achieved annual production and sales of 16,688 vehicles. Dongfeng LZ3090D dump truck and LZ1090JK bedside truck won the National Consumer Domestic Car Gold Award and Silver Award respectively. Liuzhou Automobile became the third largest medium-tonnage vehicle in China. A large manufacturer, Dongfeng diesel vehicles produced by Liuzhou Automobile Group have become famous brand products.

In 1994, Liuzhou Automobile's production and sales exceeded 30,000 vehicles. The total industrial output value for the year was 3.097 billion yuan, and the sales revenue was 2.577 billion yuan, ranking first in Guangxi. Its economic benefits were in a leading position in the national automobile industry. The comprehensive index ranks among the top 10 in the national automobile industry.

On July 18, 1997, in accordance with national requirements, Liuzhou Automobile Factory was restructured into a limited liability company with Dongfeng Motor Company holding 75% of the shares, and Liuzhou State-owned Assets Management Company, the investment entity entrusted by the Guangxi Zhuang Autonomous Region, holding 25% of the shares. . Officially changed its name to "Dongfeng Liuzhou Automobile Co., Ltd."

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