MOUTAI is the English logo of Kweichow Moutai.

Kweichow Moutai is produced exclusively in Moutai Town, Renhuai City, Guizhou Province, China. It is one of the three major distilled spirits as famous as Scotch whiskey and French Cognac. It is the originator of Daqu Maotai-flavor liquor. .

Moutai liquor is produced in Moutai Town on the Chishui River in Renhuai City, Guizhou Province. It is surrounded by mountains and has a dangerous situation. It is a choke point for water and land transportation between Sichuan and Guizhou. The water quality of Chishui River is pure, sweet and contains a small amount of minerals, which is perfect for making wine.

The trademark of Maotai Liquor was originally printed with woodblock printing. It was just a few regular script words "Guizhou Province Maotai Liquor" written in a petal-shaped pattern. Later, it was changed to Lianshi paper type printing. Trademark naming: Chengyi Winery is "Shuangde Brand", Ronghe Winery is "Maisui Brand", and Hengshi Winery is "Shanying Brand".

In 1952, it was renamed "Workers and Peasants Brand". After 1954, there were two types of trademarks: domestic sales and export: "Jinlun brand" (also known as "Gongnong brand") for domestic sales, and "Feitian brand" for export. During the Cultural Revolution, it was once changed to "Sunflower Brand", and then restored to "Golden Wheel Brand" and "Feitian Brand", which are still in use today.