The letter of investment invitation for garment enterprises is a powerful basis for enterprises to attract investment in clothing. You can't do one thing at will. Only the actual investigation is the best reference for doing a good job. In order to do this well, enterprises must make research plans, conduct in-depth market research, analyze the market environment in detail, define the target market, analyze and record the consumption of the target groups, and improve their own brand culture and the value it can reflect. These are the necessary prerequisites for doing a good job in attracting investment in clothing.

The second is to formulate a reasonable agency price and restraint mechanism.

Reasonable agency fee and brand price are the first conditions to win the market. Enterprises should set prices according to their own marketing strategies and market positioning. Price is one of the "4P" theories and one of the sharp tools for brands to open up the market. However, when new products are launched, many enterprises will ignore this point and think that the price is agreed by them and there will be no problem. However, influenced by the market, the brand price system often becomes much more complicated than expected, and even becomes a "destroyer" that leads to the "death" of enterprises. Therefore, ex-factory price, wholesale price, retail price, rebate, rebate, freight, promotion fee, advertising fee and salesman fee should be formulated in detail. A reasonable price system will also play a great role for agents. Enterprises should always pay attention to the price dynamics of competitors and make reasonable adjustments in time to avoid the loss of agency customers.

Chartered first network

The third is to standardize the cooperative agency service.

A perfect service system is the guarantee to maintain a good relationship between enterprises and customers. It is necessary to know what services enterprises should provide for agents in the whole process of clothing investment promotion. Careful service system can ensure that agents can grasp the brand, and then manage the terminal market well. For example, the joining manual, how to manage the store, the clerk training plan, and how to carry out the promotion activities. It should be regulated by clothing enterprises. Without rules, Fiona Fang cannot be established. Without a standardized service management system, the development of the terminal market will be in a state of chaos, which will also affect the future investment promotion.