What is the relationship between company registration, trademark registration and domain name registration? Mande Enterprise Service will first tell you that the names for company registration, trademark registration, and domain name registration can be the same, and if the names of the three are the same, there are many benefits. For example, it is consistent with the product, which makes it easy to promote the product without any prohibitions. It can also avoid touching taboos and is more unique.

1. The three names can be consistent with the products

Company registration only shows that we have the conditions for business. However, in the process of operation, the company must consider packaging and promotion design for its own products. If there is not even our brand on the packaging, then no matter how high-end the packaging is, the product will not be able to sell at a high price. Just like the clothes at roadside stalls, no matter how beautiful or latest, the price is not as good as the out-of-season clothes in brand stores. For another example, many Taobao stores selling clothing nowadays have registered a brand, labeled their own products, and then sold them at high prices.

So, for commodity companies, the inability to register a trademark for the company name actually has little impact. However, compared to service-oriented companies, such as those engaged in teaching and beauty, one's own company name cannot be registered as a brand, which will have a great impact on its promotion and publicity. For example, New Oriental was relatively timely at first, and its company name and trademark name were perfectly consistent.

2. The names of the three are consistent to facilitate the promotion of products

Trademarks are used to distinguish other products and facilitate brand promotion! Therefore, when companies promote products or trademarks, they always make Promotional pages, posters, websites, etc. Relatively speaking, if the company name cannot be registered as a trademark, it is fine for a product-based company. At worst, the product can still be promoted by changing its name, just like Procter & Gamble's brands such as Head & Shoulders, Rejoice, etc.

3. There is no prohibition if the three names are the same

During the trademark registration process, it must be submitted to the relevant competent authorities for review, and only after approval can the exclusive right to use be obtained. If you want to successfully pass the review, you must be careful during the production process and make sure there are no prohibited situations.

Four. The consistent names of the three can avoid taboos

In some professions or areas, there will be some taboos, which need to be avoided. For example, in some areas, adding "hammer" to a trademark can easily cause some bad associations. After all, if the company wants to continue to grow stronger, it needs to consider taboo situations in more areas.

5. The three names are consistent and unique. According to statistics from the General Administration of Trademarks, there were 3,526,827 trademark registration requests in China in 2016 alone, and the number of trademarks nationwide reached tens of millions. In the face of such a large number of trademarks, it is important for our company to be unique if we want to stand out. Due to the fierce competition in the market, consumers are choosing more and more "wine aromas are afraid of dark alleys". How can a trademark without uniqueness be taken seriously, let alone be successful?