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Well-known trademarks

China Famous Trade Mark refers to a trademark that has been recognized as a "well-known trademark" by the competent authority (Trademark Office of the State Administration for Industry and Commerce, the Trademark Review and Adjudication Board or the People's Court) in accordance with legal procedures. According to the "Regulations on the Recognition and Protection of Well-known Trademarks" promulgated by the State Administration for Industry and Commerce on April 17, 2003, its meaning can be summarized as: trademarks that are widely known to the relevant public in China and enjoy a high reputation. A well-known trademark is a type of trademark officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China based on an enterprise's application. It is widely known to the public in China and enjoys a high reputation. The protection of well-known trademarks is not limited to identical or similar goods or services. When applying for registration or use of different or dissimilar goods, they will not be registered and their use will be prohibited. Therefore, well-known trademarks are endowed with relatively broad exclusivity. right. Moreover, the company name and website domain name of the company holding the "well-known trademark" will receive special legal protection different from ordinary trademarks. So far, there are 1,624 trademarks recognized as “well-known trademarks” in China, of which 98 are foreign brands. 1. The legitimate rights and interests of the trademark owner have been illegally infringed, and the trademark must be recognized as a well-known trademark in order to effectively protect its legitimate rights and interests. 2. This trademark has a certain degree of popularity among relevant people. 3. The parties concerned filed an application in accordance with the law. 1. The "Regulations on the Recognition and Protection of Well-Known Trademarks" states: A well-known trademark refers to a trademark that is widely known to the relevant public in China and enjoys a high reputation. The relevant public includes consumers related to the certain type of goods or services indicated by the trademark, other operators who produce the goods or provide services indicated by the trademark, as well as sellers and related personnel involved in the distribution channels. "Well-known trademarks" originally came from the Paris Convention for the Protection of Industrial Property. In accordance with international and domestic intellectual property laws and regulations, the well-known trademark system was created to fully protect the legitimate rights and interests of well-known trademark owners. Its purpose is to reasonably protect relevant trademark ownership, maintain fair competition, and prevent infringement of other people's trademark exclusive rights. . Well-known trademarks can bring huge economic benefits to enterprises, help enterprises consolidate their position in the market economy, and combat a series of problems such as malicious registration and the impact of similar trademarks on different products. Therefore, Chinese enterprises have applied to recognize their trademarks as well-known trademarks. . The so-called well-known trademarks are relative to the infringement disputes involved, and the effectiveness of their protection as well-known trademarks also has a certain scope and intensity. Being recognized as a well-known trademark in this dispute does not mean that it will also enjoy the treatment of a well-known trademark in other infringement disputes. It does not mean that you will receive special protection at any time and within any scope.