Red Bull is one of the earliest and most famous energy drinks in the world. In 1970s, the factory of Xu Shubiao, the founder of Red Bull Beverage, developed a beverage containing water, sugar, caffeine and vitamin B, and named it "Red Bull".
The founding shareholders of China Red Bull include two state-owned enterprises, which need to be approved by the former Ministry of Health, the Ministry of Commerce, the former Ministry of Light Industry and the former industrial and commercial departments. The formula design of Red Bull Beverage was investigated and demonstrated by experts, and was approved by the competent authorities at that time. China Red Bull became the first functional beverage in China to obtain the approval of health food.
The contents of taurine, caffeine, inositol, lysine, nicotinamide, vitamin B6 and vitamin B 12 in the red bull beverage formula have become the industry reference standards. 1993, Hainan Red Bull Beverage Co., Ltd. was established in Hainan Province, and was named after the word "Red Bull" for the first time in China.
What is the development history of Red Bull?
1968 ——1977 During the research and development of basic products, Mr. Xu Shubiao saw the business opportunities in the Thai beverage market and developed and invented the energy beverage formula. The product is named "Theoplex d Syrup" (100ml), with the trademark "Double Red Bull", and consumers call it "Claudin Daang Beverage".
1978- 1987 has entered a new era in the world. The success of "Red Bull Beverage" in Thailand has made Mr. Xu Shubiao see the business opportunities of pushing Thai products to overseas markets such as Asia and Europe.
Tencel Medical Care Co., Ltd. was established on August 28th 1978, with the purpose of mass production of commodities, supplying them to the export market, and exporting them to Singapore under the brand of "Red Bull" for the first time. 1982, the classic Taurus products were exported to Singapore for the first time.
Reference to the above content: Baidu Encyclopedia-Red Bull