Introduction: Qingzhou Yidasen Crafts Co., Ltd. was established in 2010 in response to the call of the Municipal Party Committee and Municipal Government to "strengthen the city with culture". Its predecessor was Qingzhou Sensen Wood Processing Factory. The company is located in Heguan Zhanglou Village-owned Economic Park in the south of the town specializes in the production and sales of traditional Chinese painting frames. Qingzhou Yidasen Crafts Co., Ltd. currently has a management team of 18 people, 32 professional and technical personnel, 28 sales personnel, more than 150 employees, and has driven more than 2,000 related employees in the surrounding area. It has invested more than 40 million yuan. With unremitting efforts, , the company has become a one-stop enterprise with complete corporate management system, first-class production equipment and technology, full online and offline sales network coverage, and a leading professional Chinese painting frame raw material production, Chinese painting frame production and sales in the same industry. 2. Aim at market positioning, adjust industrial structure, and highlight brand effects. In recent years, with the development of our city's economy, the cultural industry has also achieved great development and prosperity. It has initially formed a trend of the calligraphy and painting industry as the leading economy, and the tourism industry, traditional folk customs, "intangible cultural heritage" culture, etc. are blooming. , showing the Qingzhou calligraphy and painting phenomenon of "Look at Shandong for Chinese calligraphy and painting, and look at Qingzhou for Shandong calligraphy and painting." Yidasen's predecessor was Sensen Wood Processing Factory, which is a family workshop-style operation. The business philosophy of preliminary rough processing and sales of purchased timber has completely failed to meet the needs of economic development. With his unique keen insight, despite strong opposition from people around him, Liu Dejun invested 3,000 yuan in 2012 despite strong opposition from people around him. Duowan promptly carried out corporate reforms and upgraded its industrial structure, focusing on the production and production of Chinese painting frames. When the company was founded, it was impossible to talk about how to do it or who to learn from it. The team led by Liu Dejun relied on their unyielding drive to independently develop equipment and produce products under the premise that there was a blank in the technical field. The first batch of Chinese painting frames with excellent quality were released, which opened the door to the field of Chinese painting frame production. Yidasen's R&D team actively innovated and extended its products to various solid wood Chinese painting frames and ancillary industries. Now it has 2 log primary processing production lines, 4 sets of imported milling and processing equipment, 34 categories of CNC double-end angle cutting machines, photo frame angle cutting machines, Chinese painting mounting machines and equipment, 2 high-end special-shaped line wood grain printing and spray painting production lines, It has formed a complete processing industry chain from log processing to boards, wooden squares, frames and finished frames, reducing production costs and occupying a decisive position in the national Chinese painting frame market. After leaps and bounds, it has now become a leading enterprise in the production and sales of professional Chinese painting frames with two subsidiaries in Taiyuan and Linyi, and its products have a market coverage of 80% nationwide. At the same time, in order to establish and maintain its brand image, the company focuses on the field of intellectual property rights. For self-protection, the company registered the trademark "Frame World" and became the first registered trademark in the national picture frame industry. After three years of continuous cultivation, the brand industry is now worth tens of millions of yuan. 3. Adhering to traditional culture and highlighting market effects. As one of the nine ancient states, Qingzhou has a strong cultural atmosphere and a long history of making traditional Chinese painting frames. In the national calligraphy and painting mounting market, the traditional Chinese painting frames produced in Qingzhou occupy a decisive position. Liu Dejun and his team members searched everywhere in the early days of Yidason's development. Around Qingzhou, famous masters of traditional Chinese painting frame making and mounting in Shandong Province learned from their masters, summarized and summarized in time, and continued to carry forward the cultural essence of Qingzhou’s traditional Chinese painting frame making. Principle, it is the first in the field of traditional Chinese painting frame mounting in the country. For an ancient city like Qingzhou with an active calligraphy and painting market and profound historical heritage, our company is no longer satisfied with providing a single product and service. In order to better highlight the local characteristic culture and expand and strengthen the market, we rely on Qingzhou's good calligraphy and painting market. atmosphere, the company invested in the establishment of Qingzhou Yajixuan Cultural Communication Co., Ltd. in 2013. At the beginning of its establishment, the company established the concept of creating calligraphy and painting products that are affordable to the common people, and among the same industry across the country, it was the first to propose "creating a framework for the traditional Chinese painting mounting industry" , paintings, mounting materials, equipment and technical training.” The company’s business scope covers the circulation of calligraphy and painting, Chinese painting mounting, mounting material processing, aggregation, wholesale and technical training. It has everything from finished calligraphy and painting, Chinese painting frames , mounting materials and hardware accessories, handicraft processing and related ancillary products, etc., the company has improved its ability to produce Chinese painting frames as the mainstay and cover finished Chinese paintings and supporting services surrounding Chinese paintings, creating a one-stop shopping service for the company in the framing industry. The goal provides a solid foundation.

The company's production and R&D team focuses on in-depth exploration and excavation of the cultural value of Qingzhou Ancient City, purchasing domestic advanced equipment, hiring top-notch technical talents with high salaries, highlighting the market value of Qingzhou Ancient City's outstanding cultural relics, and investing millions of yuan in cooperation with relevant units at the end of 2014. , conduct market promotion and operation of Qingzhou’s unique cultural symbols such as the Buddha statues of Longxing Temple, Yizi Sun Jade, Zhuangyuan scrolls, etc., and play a role in spreading cultural exchanges in Qingzhou ancient city, and are at the forefront in the field of Qingzhou cultural artwork reproduction . 4. Strengthen the management structure and improve the sales network. Most of the people in Qingzhou Yidasen Crafts Co., Ltd. have military experience. This extraordinary military career has made military character play a vital role in promoting the development and growth of Yidasen. The products of Qingzhou Yidasen Crafts Co., Ltd. are centered in Qingzhou, relying on two branches in Taiyuan and Linyi, radiating to surrounding areas, and their products cover the entire country outside Tibet. Among them, the Taiyuan branch radiates to North China and northwest China, and its products are sold to Beijing, Shaanxi, Shanxi, Gansu, Inner Mongolia, Xinjiang, etc.; the Linyi branch gives full play to the geographical advantages of Linyi's "logistics capital" and relies on the economic hinterland resources of Rizhao Port. Facing the southeast and southwest regions, focusing on Jiangsu, Zhejiang and other provinces south of the Yangtze River, a point-to-area sales layout has been formed. With the development of the B2C (Business to Customer) enterprise-to-end consumer business model in recent years, the current Internet-based B2C is developing very rapidly. According to the latest statistics, by 2016, B2C transactions worldwide are expected to reach 72,900 billion dollars. Traditional transactions often consume a lot of enterprise resources and take up consumers' time. Through B2C transactions, buyers and sellers can complete the entire business process online, from establishing the initial impression, to shopping around, to bargaining, signing and delivery. Finally onto customer service. Yidasen took advantage of the opportunity. In 2013, Yidasen successfully achieved online coverage of its sales network. According to incomplete statistics, there are currently more than 20 online e-commerce companies engaged in the sale of traditional Chinese painting frames, of which 9 are owned by Yidason. , Yajixuan's company stores, the online sales in 2014 were more than 6 million yuan, and they plan to exceed 13 million yuan this year, accounting for an increasing proportion of the company's total sales. At present, the company's products are in short supply, and online and offline transaction volume continues to rise. However, due to limited factory conditions, a relative shortage of funds, and a serious lack of production capacity, it is unable to expand reproduction, which has become a key constraint restricting Yidason from becoming bigger and stronger across the country. 5. Cultivate corporate culture and promote regional effects. Yidason Company is in line with the national industrial policy and at the same time conforms to the goal plan of "strengthening the city with culture" and "governing the city with filial piety" proposed by the Municipal Party Committee and Municipal Government. While developing itself, Yidason pays attention to the accumulation of the cultural connotation of "filial piety". Actively fulfill its social responsibilities and strive to satisfy every employee in terms of employee benefits and salary benefits; focus on the retraining and relearning of corporate employees, organize employees to further their professional skills in other places, and enhance the soft power of the company; organize companies every year Employees carry out charity activities and use special funds to support elderly people over 70 years old in Xiaogao Village, Heguan Town, where the company is located. The development and growth of Yidasen has played a leading role in the surrounding regional economy. Yidasen has taken root in Qingzhou and serves the public. With the Qingzhou Yidasen traditional Chinese painting frame as its business card, it promotes economic and cultural exchanges and development between Qingzhou and other provinces and cities across the country.

Legal representative: Liu Dejun

Establishment date: 2010-11-02

Registered capital: RMB 5 million

Industrial and commercial registration No.: 370781200014284

Enterprise type: Limited liability company (natural person investment or holding)

Company address: Jiangjiacun, Heguan Town, Qingzhou City