The Alipay logo is not a font, but an artistic word.

Word art is a deformed font that has been artistically processed by a professional font designer. The characteristics of the font are in line with the meaning of the text, beautiful and interesting, easy to recognize and eye-catching. It is a pattern or decoration. Meaningful font deformation.

Artistic words are widely used in publicity, advertising, trademarks, slogans, blackboards, company names, venue layouts, exhibitions, as well as product packaging and decoration, and decoration of various advertisements, newspapers, magazines and books. etc., becoming more and more popular among the public.

Extended information

Design principles:

1. Ease of recognition

The main function of text is to convey information to people, therefore, Ease of recognition is the first principle of font design. When designing, avoid cluttered and blurry text, and avoid designing for the sake of design.

2. Originality

The foundation of design lies in creation. According to the theme requirements of the work, create unique fonts to give people a unique visual enjoyment, which is conducive to design Transmission of information and expression of intention.

3. Unified content and form

Text design should serve the purpose of conveying the connotation of the text and conform to the overall atmosphere to be expressed, such as being dignified and beautiful, concise and modern, deep and heavy, cheerful and light...etc. style characteristics. Good font design is only when it is in harmony with the entire work.

4. It has the aesthetic feeling of the picture.

As one of the image elements of the picture, text should give people a sense of visual beauty after seeing it. Properly proportioned and cleverly composed text can leave a good impression.

Baidu Encyclopedia--artistic fonts