1. Determine the authenticity of New Zealand kiwi fruits based on the time on the market. The market time of New Zealand kiwifruit is from May to January of the following year. Therefore, there will be no New Zealand kiwifruit on the domestic market from early January to early May. Moreover, New Zealand kiwifruit exports are large and are often out of stock. In other countries, kiwi fruits are on the market earlier. French kiwi fruits are on the market from April to September every year, and Italian kiwi fruits are on the market from February to August every year. Many traders will pass off kiwifruit from France, Italy and other countries as New Zealand kiwifruit, which is small in quantity but high in price.

2. Observe the origin of kiwi fruit. Counterfeiters will change the nationality of non-New Zealand kiwifruit and then change the origin to New Zealand. Consumers should not only recognize the brand but not the place of origin.

3. Observe the trademark of kiwi fruit. Counterfeiters will register a similar trademark, and the trademark color, pattern, etc. are very similar to the real New Zealand kiwifruit, such as many imitation New Zealand brands ZESPRI. Therefore, if you carefully observe the product labels, you can tell them apart even though they are very similar. Fake trademarks are made of paper materials, and the printing is rough and sometimes blurry; while genuine trademark labels are usually made of gum material, with clear and natural printing, and the labels have good ductility and are not easy to tear.

4. Observe the kiwi fruit itself. There is another way of counterfeiting that is more difficult to distinguish, which is to put kiwi fruits flying to New Zealand into the West and put them in genuine packaging, or to sell them as genuine kiwi fruits flying to New Zealand in Mandarin, because the price of non-New Zealand kiwi fruits is , much lower than genuine products, so traders can obtain high profit margins. At this time, it is difficult for consumers to distinguish. We should combine the above two methods to distinguish, and then observe the fruits. If there are individuals of different sizes, colors and varieties, we should stay vigilant and try not to buy them. .