Subaru is an automobile brand owned by Fuji Heavy Industries. Its predecessor was the Nakajima Aircraft Research Institute founded in 1917 by Chikuhei Nakajima. In 1931, it was renamed Nakajima Aircraft Company, and in 1945 it was renamed Fuji Industrial Company, mainly producing various engines and machinery. In 1953, Fuji Heavy Industries merged five Japanese companies, and Fuji Heavy Industries Co., Ltd. was formally established to engage in automobile research and development.

Subaru means "ruling, gathering" in Japanese and represents the cooperation of multiple companies under Fuji Heavy Industries.

The trademark is a blue oval with 6 sparkling stars in the middle. The former symbolizes Subaru's rapid development, while the latter's 1 large and 5 small stars represent Subaru, which was formed by the merger of five other companies in 1955, symbolizing the close cooperation between the companies and the spirit of unity and advancement.