In the eyes of Westerners, the name NIKE is very auspicious, easy to read and remember, and very loud. The Nike trademark symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed and also represents Dynamic and soft.
The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods.
The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.
Nike is the world leader in sports and health products. It was founded in 1962 by track and field coach Bill Bowerman and athlete Phil Knight. It was formerly the Blue Ribbon Sporting Goods Company.
Le Cordon Bleu Sporting Goods has the sales agency rights for Japan's Tiger sneakers in the United States.
Soon, Nike, named after the Greek goddess of sex, was established and made its debut at the 1972 U.S. Olympic trials. After that, a student named Carolyn Davidson Designed a Swoosl1 logo that resembled flying wings, for which he was paid $35.
The outline of the logo serves as the background, and Nike is represented in lowercase italics.
The company's goal is to become the leader in sports shoes and pioneer technological innovations in lightweight design.
Former NASA engineer Frank Rudy researched and designed air-cushioned shoes called Nike Air. This technological innovation brought Nike worldwide success.
The communication campaign established Nike's new sports fashion image, using sports stars such as Andre Agassi, Bo Jackson and Michael Jordan in advertisements.
In 1988, in response to the huge consumer group, Nike transformed the British competitive spirit into an easy-to-remember advertising slogan—just do it. It also successfully occupied the market by expressing the lifestyle advocated by the new generation. entered the market and sales surged.
This logo became a fashionable symbol and became popular all over the world.