It has completed a global packaging update this year, and it is the first time in 24 years to switch to the new Chinese version in China, showing its adaptation to the world's largest beverage market in the future. Under the siege of many opponents, it has maintained its "eternal" creativity. In Business Week's "1 Most Valuable Brands in the World in 23", it once again topped the list with a brand value of $7.45 billion. According to a survey, people all over the world can recognize the label of Coca-Cola at a glance.
2 McDonald's McDonald's
When the mysterious "I'm Lovent" seal was opened in the light box advertisement at the bus stop, McDonald's realized a great transformation from a children's paradise to a young fashion base overnight in the world. And this sentence has become a new generation of global fast food language. In Tokyo, Japan, McDonald's has also launched a new business model, "McDonald Dining". Can the price increase increase? The secret lies in creativity
3 Nokia Nokia
On the surface, every new model launched by the largest mobile phone manufacturer is almost a copy of the previous model, but this does not mean that Nokia is conservative. In fact, it has been leading the mainstream direction of mobile phones with "people-oriented technology". It developed the video game mobile phone N-Gages. 4, units have been sold this year. Now, it leads the 3G camp of WCKMA standard and attacks the camp of CKMA2 standard in Qualcomm. It is difficult to win or lose. This Finnish giant seems to have a plan in mind.
4 Pepsi Pepsi
It keeps pushing out pop stars (some of whom you can't even name if you don't know the latest fashion trends) to print its blue can body, which can almost be named "Youth Economy". The "NEXT" that Pepsi has always believed in coincides with an eternal psychology in this world, so some people also believe that it will catch up with Coca-Cola one day, at least in terms of creativity.
5 Apple Apple
The iTunes music store, which successfully built a bridge between free music file exchange software and paid music subscription service, has just been selected as the coolest invention of Time in 23. Apple is richer than ever this year; Panther, the world's most advanced graphics operating system, 4g ultra-large capacity iPod player, and G5 with the strongest processing power in history. Turn over your own life, perhaps this is Apple's different thinking
6 SONY Sony
For Sony, 23 was not a good year. Net profit decreased by 25 percentage points compared with last year. At the same time, 13% employees were laid off, with a total of 2, people. But "the strongest consumer entertainment brand" is still Sony's goal. The competition for the entertainment market is unremitting. The PS2 may be officially released in China before the end of the year, which will be a shot in the arm for Sony. With the merger of Sony Records and BMG Records, SONY BMG became the second largest record company in the world.
7 Microsoft
Since its establishment in 1975, Microsoft has been a leader in technological change and the global software industry. It plays a global leading role in reducing technology cost innovation and supporting industry and community development.
8 IBM
IBM has always led the development of the information industry with advanced technology, excellent management and unique products, ensuring the all-round demand for information processing by users in almost all industries around the world. Founded in the United States in 1914, it is the largest information industry multinational company in the world.
9 Benz Mercedes-Benz
was founded in 1926, and it is one of the top ten automobile companies in the world, with Germany as the largest automobile company by sales. Mercedes-Benz is not only famous for its high-quality and high-performance luxury cars, but also the most famous manufacturer of buses and heavy-duty trucks in the world.
1 BMW BMW
The most successful and profitable automobile and motorcycle manufacturer in the world. In 22, the company successfully sold more than 1 million BMW and MINI cars, and the sales record exceeded 1 million for the first time; In the motorcycle business, the sales volume exceeded 92,, hitting a new high. Globally, the BMW Group has more than 1, employees.
11 Adidas adidas
participated in the manipulation of the hottest football transfer this summer, making the fascinating Beckham join the world's most aristocratic team and put him on the No.23 like Jordan, with the aim of pointing at competitor NIKE. In addition to sports, the classic "three bars" became the most "original" fashion element in the year.
12 Nike Nike
has been focusing on the application of high-tech in sports products, making rapid progress in the field of football, which it is not good at, and has an almost natural sense of touch in electronic products and the psychological demands of youth street culture. Although Michael Jordan has left, Nike has still shown its consistent creative spirit this year, and it has followed suit.
13 KFC KFC
KFC is the largest fried chicken fast food chain enterprise in the world. Restaurants can be found in more than 8 countries, from the Great Wall of China to the bustling downtown area, picturesque downtown Sofia and sunny Puerto Rico. Fast food restaurants marked by KFC can be seen. Every day, more than 1 million customers in the world taste the original KFC chicken created by Colonel Sanders nearly half a century ago in various KFC restaurants.
14 TOYOTA TOYOTA
Based on the basic guideline of "creating an affluent society through automobiles", Toyota is committed to the first domestically produced car in the world. TOYOTA always adheres to the global unified quality standards and produces competitive cars in terms of performance and price. Become one of the leading automobile manufacturers in Japan and even the world.
15 Intel
The world's largest manufacturer of semiconductor chips was founded in 1968. Started designing and manufacturing complex semiconductor chips, with a history of product innovation and market leadership for more than 3 years. In 1971, Intel introduced the world's first microprocessor. This move not only changed the future of the company, but also had a far-reaching impact on the whole industry. The revolution of computer and Internet brought by microprocessor has changed the world.
16 Disney Disney
It all started with a mouse. It is a leader in the entertainment economy. It has been making money crazily for men, women and children all over the world, and the theme parks in Tokyo continue to be popular. The new paradise, located in Hongkong and backed by the China market, has been officially started, demonstrating its foresight. The annual work Finding Nemo shows that it is still the leader of animation.
17 Morganstanley Morgan Stanley
Morgan Stanley enjoys a high reputation in the global financial community. It provides professional and high-quality services in finance and market execution. Morgan has 58, employees in 28 countries around the world, and has built an efficient financial network. With Morgan's ideas and abundant funds, it has worked hard to achieve its customers' financial goals.
18 VW Volkswagen
"Volkswagen" was founded on September 16, 1937, and was changed to Volkswagen Co., Ltd. in September of the same year. On August 15th, 1939, the first batch of Beetle cars were produced. Volkswagen is the largest and youngest automobile factory in Germany.
19 Ford Ford
One of the largest automobile companies in the world was founded in 193. Ford Motor Company is committed to becoming the world's leading consumer-oriented company. The automobile brands owned by Ford Motor Company include Ford, Lincoln, Mercury and Aston? AstonMartin, Jaguar, Mazda, Volvo and LandRover. These brands are of great value.
2 Honda Honda
founded in p>1946, is the largest motorcycle manufacturer in the world, and its automobile output and scale rank among the top ten automobile manufacturers in the world. The company is headquartered in Tokyo, with about 3, employees. Now, Honda is a multinational automobile and motorcycle production and sales group. Its products are not only automobiles and motorcycles, but also generators and agricultural machinery.
21 GE GEneral electric
general electric company (ge) is the largest diversified service company in the world, providing world-class products as well as high-tech industries and consumer products. From aircraft engines and power generation equipment to financial services, from medical imaging and TV programs to plastics, GE is committed to creating a better life through a variety of technologies and services.
22 Marlboro Marlboro
A discerning eye for gold is the secret of Marlboro's success. Marlboro cigarettes produced by Philip Morris Company have been the national cigarette sales champion for 14 consecutive years. The trademark of Marlboro cigarettes has become the most expensive brand. Become the first cigarette company in the United States, which occupies about half of the tobacco market in the United States.
23 Harvard Harvard University
Harvard University was founded in 1636, and its graduate school of arts and sciences was established in 1872. It is one of the oldest universities in the United States, and so far it has cultivated 6 American presidents, 29 Nobel Prize winners and 27 Pulitzer Prize winners. No matter from the school's reputation, equipment, professor lineup, or the quality of students, Harvard University is world-class. Specifically, it has nearly $1.5 billion in assets, the most sponsorship, the largest library in the world, and first-class scholars and professors. Harvard University is the best university in the United States, and it has won a world-recognized academic reputation and a high international reputation.
24 Samsung Samsung Electronics
As a TOP sponsor of the Olympic Games, Samsung has always maintained the international leading industrial design of digital products, and missing is an important means for it to remain at the forefront of international brands. It won five awards in the 22 American Work Design Award and became a big winner. Years, it continued to make public; Business notebook X1； based on low-power Centrino platform and adopting ultra-thin DVD read-write drive; 3G network video phone.
25 IKEA IKEA
As an international chain home giant, IKEA has more and more control over the creative living space. Far East Shanghai has opened the largest flagship store in Asia. It is trying to make most people stand together, not pursuing high quality and high quality, but pursuing the Nordic-style simple design of household items for most people to enjoy.
There is no China in the top 25!
95 Haier Haier
was founded in 1984. Under the guidance of the idea of "famous brand strategy", Haier has developed from a small collective factory on the verge of bankruptcy to a multinational enterprise enjoying a high reputation at home and abroad after eighteen years of hard work and outstanding innovation. In 22, Haier jumped to the top of the top 1 electronic information companies in China, achieving an overseas turnover of US$ 1 billion, making it the largest foreign exchange earner in China's home appliance industry.