As a sneakerhead, the Nike logo must have been deeply ingrained in your bones, and the "hook" image of the Swoosh has also become a symbol that countless sneaker enthusiasts dream about.
So do you know how this logo evolved?
Since its founding in 1972, NIKE, a young brand, has defeated many competitors and become the most valuable clothing brand in the world.
As a registered trademark of NIKE, NIKE’s LOGO has also evolved and grown with NIKE step by step.
▲Le Cordon Bleu Sporting Goods Company LOGO
In 1963, Phil Knight, who returned from traveling around the world, and his mentor Bill Bowerman each invested US$500 to establish the predecessor of NIKE - —Le Cordon Bleu Sporting Goods.
After two years of preparation and preparation, Phil Knight finally started his long business journey in a small shop of dozens of square meters.
With the gradual expansion of business and company scale, in order to facilitate the expansion of Asian business, Phil Knight and Bill Bowerman decided to integrate the company and establish it as NIKE Sports Goods Company.
NIKE comes from Nike, the goddess of victory in Greek mythology. Nike has a pair of wings and a strong figure, symbolizing victory and a representative of good luck in competitive sports.
Interestingly, Phil Knight once wanted to name the company "Six Dimensions", but luckily it was rejected in time.
Although the name has been confirmed, NIKE's trademark LOGO has been undecided. It was not until the appearance of the woman in the picture above that NIKE's LOGO was finalized.
In order to design a LOGO that is consistent with NIKE's corporate image, NIKE launched a nationwide call for submissions. Finally, Carolyn Davidson, a female college student from Portland State University, stood out and combined the wings of the goddess of victory with a swan. The first version of the Nike Swoosh Logo was inspired by feathers and runway curves. In the end, NIKE bought this world-famous design for $35.
▲Does it look like swan wings?
In 1971, NIKE successfully registered the Nike Swoosh trademark.
In 1978, Le Cordon Bleu Sports officially changed its name to NIKE, and matched the Swoosh Logo with the brand words from different angles, impressing consumers around the world.
In 1985, NIKE combined the LOGO in a square, creating a positive and negative effect.
Until now, due to usage requirements, NIKE has disassembled the Swoosh logo and used it separately.
It can be said that NIKE's success is inseparable from its Logo.
I still remember that during the college entrance examination, many parents bought a pair of "hook" shoes for their children's good grades!
The Logo definitely contributes to NIKE’s success today!
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