Refers to the enterprise itself has a certain production capacity, but the marketing channels are limited. In order to obtain economic benefits and reduce production risks, enterprises produce designated products for other similar product manufacturers and other registered trademark owners by accepting contract entrustment, and the products produced are bought out by the entrusting party and directly labeled with the entrusting party's brand trademark.

This method is called OEM abroad.

Brand-fixing processing is conducive to promoting the rational distribution and complementary advantages of various production resources and labor resources, and promoting the rational division of labor in society. It has become one of the most common production methods in the process of survival and development of domestic enterprises.