A brief introduction to the origin of China’s Double Eleven: Double Eleven originated from an online promotion held by Taobao Mall on November 11, 2009.
"Double Eleven" refers to November 11th every year. It refers to the large-scale shopping promotion carnival day represented by e-commerce that has emerged across China. The origin of Double Eleven originated from the online promotion event held by Taobao Mall on November 11, 2009. At that time, the number of merchants participating and the promotion intensity were limited, but the turnover far exceeded the expected effect, so November 11 became the event held by Tmall. Fixed dates for large-scale promotions.
"Double Eleven" not only makes e-commerce companies keen on promotions, but even operators have begun to engage in promotional activities. Alibaba Group Holdings Co., Ltd. filed an application for the "Double Eleven" trademark registration with the National Trademark Office on November 1, 2011, and obtained the exclusive right to the trademark on December 28, 2012. At the end of October 2014, Alibaba issued a notification letter, It is said that Alibaba Group has obtained the "Double Eleven" registered trademark.
The connection between Double Eleven and Singles’ Day
Double Eleven, which is November 11, has four Arabic numerals “1” in the date that look like four smooth Stick, and "single" means "single" in Chinese, so Singles' Day is an alternative festival for single people. This day is designated as "Singles' Day" (One's Day), and this day is called Singles' Day. Singles' Day originated on campus and spread through the Internet and other media, gradually forming a Singles' Day culture.
Online Singles Day is an unofficial holiday popular on the Internet and among the people. There are many theories about its origin, but it is widely recognized that it originated from Nanjing University. In 1993, four senior students in Nanjing University's "Mingcaowuzhu" dormitory held "bed talks" every night. For a period of time, the theme of the talks was to discuss how to get rid of the bachelor state. During the talks, they came up with ideas about the upcoming future. November 11 (the number 1 symbolizes "single") is organized as "Singles' Day".
Since then, Singles’ Day has gradually developed into a campus fun culture in Nanjing universities and even universities around the world. As batches of students bid farewell to campus, this festival was gradually brought into society. With the large group of adult single men and women, as well as the spread of group activities and online media, Singles' Day became popular in society and developed from Singles' Day. The "Take Off Festival".