Enterprise stores require brand authorization. Taobao store brand authorization is becoming more and more standardized and strict, and trademark disputes are becoming more and more intense. Brand authorization is an invisible quality guarantee for products, which can make consumers trust the store more. Taobao store brand licensing under trademark protection has a visionary brand. Taobao store brand authorization is not only the authorization of the brand, but also involves the issue of trademark use rights.

1. Do corporate stores need brand authorization?

Enterprise stores require brand authorization.

Taobao store brand authorization is becoming more and more standardized and strict, and trademark disputes are becoming more and more intense. Brand authorization is an invisible quality guarantee for products, which can make consumers trust the store more. Taobao store brand licensing under trademark protection has a visionary brand.

It can be said that Taobao store brand authorization is not only the authorization of the "brand", but also involves the issue of trademark use rights. Under the protection of formal trademarks, products also have stronger competitiveness. Therefore, more and more people have the idea of ????buying a trademark first and then opening Taobao.

2. How to identify the authorization letter:

1. Whether the authorizer is the owner or brand agent of the brand.

2. Whether the authorized party is the merchant or a directly affiliated company group.

3. Whether the authorized categories and items are consistent with the products sold.

4. Is the time still valid?

There is no problem with the above four points, and it can basically be regarded as a genuine authorization document.

3. What are the benefits of Taobao store brand authorization?

1. The brand effect of brand authorization can increase the traffic and sales of merchants' stores, and merchants selling branded products must require brand authorization before they can be put on the shelves.

2. Brand authorization is a certificate for merchants to sell branded products, and brand authorization allows merchants to promote their products in the name of the brand. This is also a way to increase the weight of the store.

3. Some brand licensors consider that merchants do not have suitable purchase channels after obtaining authorization, and will provide genuine supply channels for merchants.

This is a benefit provided by the brand to merchants. Therefore, before purchasing a license, merchants need to ask the e-commerce company whether the brand licensor provides genuine purchase channels.