Wang Laoji is Wang Laoji and Jiaduobao is Jiaduobao. Wang Laoji authorized Jiaduobao to operate Wang Laoji's cans, while boxed Wang Laoji was operated by Wang Laoji's own family, so the packaging styles of the two were so far apart. Jiaduobao has strong funds and channels, and Wang Laoji is the sole owner of the formula and brand. They use each other and make money together.
In 20 12, Wang Lao Ji herbal tea appeared in the market. Careful people should be able to find that Wang Lao Ji herbal tea has two kinds of packaging, one is red can packaging and the other is green box packaging. Although both have the trademark "Wang Lao Ji", they are not produced by one company. The red Wang Can Laoji comes from Jiaduobao Group, while the green boxed Wang Laoji comes from Guangzhou Pharmaceutical Group.
Originally * * * used a brand of herbal tea, which was also operated separately, so well water does not interfere with river water. However, just as the sales of herbal tea produced by Jiaduobao Group were getting better and better, the controversy began.
It turns out that the trademark of Wang Lao Ji is registered by GPHL, while Jiaduobao Group only uses the brand and has to pay a certain fee. When the herbal tea produced by Jiaduobao Group is getting better and better, GPHL wants to take back the right to use the trademark "Wang Lao Ji" from Jiaduobao Group.
Jiaduobao definitely didn't buy it, so this happened in the market. GPHL still produces Wang Laoji herbal tea, but the herbal tea produced by Jiaduobao cannot use the "Wang Laoji" trademark, so it is printed with Jiaduobao. In fact, Jiaduobao herbal tea is the previous Wang Laoji herbal tea, but the trademark "Wang Laoji" was not used.
Later, because Jiaduobao and Wang Laoji had similar tastes and packaging, GPHL felt that Jiaduobao had violated its own brand rights and interests, while Jiaduobao thought that it had suffered a loss, and the two sides did not give in to each other and could only go to court. 20 12, both parties took the other party to court.
20 14, the court announced the judgment of first instance. This time, Jia Duobao lost. In the end, Wang Laoji owns the ownership of the outer packaging of red canned herbal tea, and Jiaduobao needs to compensate Wang Laoji for the economic losses of 65.438+50 billion yuan and the reasonable rights protection expenses of more than 260,000 yuan.
For such a judgment, Jia Duobao was definitely dissatisfied, so he chose to appeal. Finally, in August 17,16,2065438, Jiaduobao won the case, and the verdict was that both Wang Laoji and Jia Duobao * * * enjoyed the rights and interests of the packaging and decoration of "Red Pot Wang Laoji Herbal Tea".