INDENA

Brand overview: In the early 1950s, INDENA, a young and energetic Czech boy, said goodbye to his homeland and his parents who gave birth to him and came to Study fashion design in Paris, the capital of art. He worked hard with talent and understanding, and finally reaped the fruits: three years later, he won the "Golden Thimble" award, the highest fashion design honor in Paris. It was at the award ceremony that INDENA had a romantic encounter with HELEN, the young and beautiful niece of General de Gaulle. HELEN admired INDENA's design works and fell in love with this talented Czech guy. They fell in love at first sight, and three days later they were happily married. Love builds a career, inspiration builds a brand. After marriage, inspired by the romantic Parisian citizens' enthusiastic pursuit of fashion, and the collision of inspiration with INDENA, the smart HELEN was keenly aware of the arrival of a huge market opportunity. She established a fashion company and quickly registered it in her husband's name. INDENA" clothing brand. The couple manages the business with care and puts their talents to the best of their ability, seamlessly combining creative fashion design with sensitive market grasp. In a short period of time, "INDENA" clothing became popular throughout France and in most of Europe. It was deeply loved by film and television stars and wealthy families, and became one of the famous fashion brands in Europe. In 1970, "INDENA" entered the field of underwear in one fell swoop. With its design that went against the trend of the time, as well as user-friendly styles, colorful colors, and fashionable and comfortable materials, it won market recognition and was highly praised. In the European underwear industry Set off one fashion whirlwind after another. In 1996, "INDENA" brand clothing entered China, and its Chinese name is "INDENA". After coming to China, "Yingdi Aina" launched a series of underwear that highlighted the perfection in material selection, function and craftsmanship. With its unique taste and classic design, it outlined the fashion, comfort and trend of underwear and home clothes, creating a A new era of Chinese underwear and homewear and leading its development trend.

Brand positioning

Brand category: Casual wear, ladies wear, Japanese and Korean style

Age positioning: 18-35 years old

Price positioning:

Market positioning: mid-to-high-end,

Target consumer group:

Terminal positioning: specialty stores, shopping mall counters, franchise stores,

Main markets: East China, South China, North China,