Guangfa mobile phone credit card will be offline.
Recently, Guangfa Bank announced that it plans to launch Guangfa mobile phone credit card products from July 27th, 20 18, and stop accepting the expired card renewal and electronic cash account deposit (recharge) business of the credit card products. Customers holding Guangfa Mobile Credit Card can use it until the expiration of the validity period or August 3 1, 2065438 (inclusive).
Mobile credit cards have only been launched for five or six years. According to public information, Guangfa Bank launched a payment model based on mobile phone memory card (SD card) at the end of 20 12. By integrating the chip with payment function on the SD card and using the NFC mobile phone terminal with support function, both on-site payment and remote payment can be supported. The payment mode based on NFC-SIM card technology, which was launched in June 20 13, is characterized by supporting "over-the-air card issuance". With the help of the mobile wallet client, customers can complete the functions of "over-the-air" application of mobile payment card, electronic cash deposit, account balance inquiry and so on, and make consumption on the POS machine with the "flash payment" logo of UnionPay.
Many banks have tried water in this field, for example, Bank of Communications and Industrial and Commercial Bank of China have also launched mobile credit cards; Bank of China, China Everbright Bank, China CITIC Bank and China Merchants Bank launched NFC mobile payment products through cooperation with China UnionPay or communication companies. Zheng Dong, editor-in-chief of Aika and senior analyst of credit card market, told beijing business today reporter today that NFC payment actually appeared as early as the 20 10 World Expo, but at that time users needed to change a SIM card with payment function to use it.
Technological change is the main reason.
NFC based on SIM card or SD card is a form of mobile payment in China. According to a person familiar with the matter, NFC technology was mainly used in subway buses at that time, and the consumption field was relatively small. "But there are not many traces left in any field." A payment industry analyst further stated.
The popularity of products is a window to reflect the cold and hot application technology behind them. It is understood that up to now, the market share of NFC payment in China mobile payment market is less than 20%. Is the offline mobile credit card of Guangfa Bank related to the low market share of NFC technology in China? Beijing business today reporter today sent an interview outline to the Credit Card Center of Guangfa Bank, but no response was received as of press time.
Some insiders believe that the issuance of mobile credit cards by banks can be regarded as conforming to the trend of mobile payment and a challenge to Internet credit consumer products. In recent years, Internet credit consumption products such as Alipay Bai Hua and JD.COM Baitiao can also be regarded as cardless credit cards. These products were warmly welcomed by young users as soon as they appeared, which had a certain impact on the traditional credit card industry.
To sum up the above two aspects, the number of users is small, and the utilization rate is not high. However, the above-mentioned insiders said that this is not the reason why Guangfa Bank went offline for mobile credit cards.
"The reason is actually very simple. Earlier technologies were eliminated. " According to the above-mentioned insiders, China Guangfa Bank's mobile credit card based on SIM card and SD card still adopts NFC first generation technology; 20 15, the technology is upgraded to the second generation, and a card is simulated by NFC coil, and SIM card or SD card is no longer needed; By 20 16, NFC technology has been upgraded to the third generation, and information can be directly written into mobile phones without using analog cards. At that time, all kinds of very mature "salaries" were an example.
High hardware threshold prevents NFC from being king.
However, even all kinds of "payments" using upgraded NFC technology have not become "explosions" like Alipay and WeChat Pay using scan code technology. More than one person in the industry said in an interview with beijing business today Today that NFC technology is more convenient and safer than code scanning, but "you can persuade a person to use NFC, but you can't persuade him to change his mobile phone".
The above-mentioned insiders said that the promotion of NFC technology in China is not satisfactory, because the use of NFC payment has hardware requirements for mobile phones, such as NFC requiring more than several generations of Apple mobile phones, which model of Xiaomi or Huawei mobile phones must be, and so on. Apple Pay can account for 40-50% in the United States. Zheng Dong also said that it is undeniable that scanning code payment is more popular and NFC is still in the middle and high end. Relying on mobile phone hardware, many mobile phones can't pay by themselves, so NFC payment can't become the mainstream, and only "fighters" and "enthusiasts" among users will use it.
Regarding whether NFC technology can increase market share in the future, Zheng Dong believes that it mainly depends on the industrial environment. If mobile phone manufacturers are willing to turn NFC into a standard, it will greatly promote it. However, at present, NFC involves the cost of mobile phone hardware, and it is still difficult to popularize it. Therefore, NFC payment may still be in a state of high opening and low going in recent years.