according to the plan, Taobao and Yahoo Japan will assume two platforms, Chinese and Japanese, respectively, and Taobao will open a Chinese platform of "Amoy Japan", which can provide Japanese products for Taobao users. At the same time, a Japanese platform "China Mall" was set up on Yahoo Japan website, where Yahoo Japan users can buy China products. This has benefited consumers and small and medium-sized enterprises, and opened up new markets through this platform. It is undeniable that this is the first stop for Taobao to explore the international market. The first stop of Taobao's internationalization is Japan, which should be said to be well thought out. Undeniably, this is closely related to Japan's Softbank's shareholding in Alibaba and Yahoo Japan. Softbank's role as a bridge in the middle makes Taobao's cooperation with Yahoo in Japan a lot easier. Ma Yun also said that cooperation will make efficiency higher. But I think this is not the most critical, mainly based on the following two factors to make the first step of Taobao internationalization in Japan. First of all, the low e-commerce culture hinders. As East Asian countries, China and Japan are interlinked in many cultures. The goods of both countries are deeply loved by consumers in the other country. Take China as an example. In 28, iResearch conducted a survey on the popularity of overseas goods in the China market and the consumption patterns of Chinese people. The results showed that the most popular overseas goods came from Japan. The flood of domestic counterfeit goods and high tariffs have made many consumers need a through train, so Taobao's "Amoy Japan" Chinese platform allows consumers to buy assured Japanese goods at affordable prices, which meets the needs of consumers. Secondly, the link between payment and logistics is opened. In view of the cooperation between Taobao and Yahoo Japan, iResearch pointed out how to reduce the cost of transnational logistics, provide high-quality logistics distribution services for buyers and sellers at the same time, and what kind of payment needs to be taken to connect foreign buyers and domestic sellers, so as to ensure real-time turnover of funds and real-time settlement and transformation between different currencies. In fact, before the strategic cooperation between Taobao and Yahoo Japan, these problems have been explored and solved well. As early as before Taobao, Alipay had begun the process of internationalization, and the Japanese market was a top priority without exception. Alipay provides overseas acquiring services for many B2C electronic shopping malls in Japan, so that domestic consumers can directly photograph products denominated in Japanese yen on the website. When paying, Alipay will help users convert RMB into Japanese yen at the real-time exchange rate to complete the payment, which means that domestic consumers have already realized the direct purchase of goods from foreign websites with RMB. With the cooperation between Taobao and Yahoo Japan, it should be easy to solve the problem of Alipay's payment in Japanese yen and RMB. In fact, Alipay's overseas acquiring service has been successful not only in Japan, but also in the United States and many other countries. However, in contrast, Japan's logistics distribution system for China is the most mature at present. As long as you have an international credit card, you can basically go shopping at any e-commerce website in the world, but the biggest headache is whether you have the logistics problem in China. Tenso, a subsidiary of Japan's Netprice Group, is an example of successful solution. Alipay cooperated with it as early as last year to provide international logistics support for consumers to shop in Japan. This time, Taobao can also choose to cooperate with Tenso to explore the Japanese market, or sum up experience to provide consumers with better online shopping and logistics services between China and Japan. On these good foundations, the "marriage" between Taobao and Yahoo Japan is not only efficient, but also has a high probability of success. In this way, Taobao's first entry into the Japanese market is relatively mature, accumulating experience and laying a solid foundation for entering other international markets.