In order to ensure the smooth development of activities, it is often necessary to prepare an activity plan in advance, which is formulated for an activity, including detailed rules and steps for the implementation of specific actions. So what kind of activity plan is good? The following is the planning scheme of the Spring Festival gift-giving activities (5 articles in general) that I have compiled. Welcome to read and collect. Planning scheme of Spring Festival gift-giving activities 1

1. Sending Spring Festival couplets at the end of xxx

Theme:

Sending Spring Festival couplets by famous artists, and blessing with millions of red envelopes

Activity time:

February 8-February 15, 2xx

Object:

1. Old customers who have already made deals in the previous period;

2. register the intended customers in the early stage;

3. Call customers in the early stage;

4. On-site customers during the event.

Venue:

Activities of XXX Sales Department:

This activity is mainly divided into:

Famous artists write Spring Festival couplets on the spot, choose Spring Festival couplets according to customers' needs, and send glutinous rice to old customers

Activity flow:

All staff members are ready before 8: , and make good preparations for reception;

At 8: 1, the on-site influence equipment of the sales department opens the foil atmosphere

At 8: 3, the famous calligraphers start to write Spring Festival couplets (you can write a small part first and show it later, depending on the on-site situation);

At 8: 3, old customers began to register and distribute glutinous rice

Details of the event:

Maintain the order at the scene, do a good job in the registration of gifts (glutinous rice), do a good job in the reception of new and old customers, and use the atmosphere at the scene. Seize the deal with new customers

event materials:

background board (combined with the event site) X display frame (preferential policy) Rainbow door (banner) audio equipment

pen, ink, paper and inkstone, red paper for Spring Festival couplets, desk

gifts: glutinous rice, Spring Festival couplets, handbags (project leaflets, playing cards, paper boxes) customer registration form. Activity budget

II. Expanding customers in towns and villages of xxxx

A. Purpose of activities

During the Spring Festival, a large number of potential buyers concentrated on returning home. In order to increase the number of calls and visits of the project and promote the sales of the project.

B. Venue

Analysis of the distribution of customers and calls/visits in the early stage of this project. Tuoke place is the gathering point of every gathering. At the same time, the work of sweeping the streets along the streets in towns and villages will be carried out.

the selection of towns and villages is determined by the marketing department as the following five towns and villages: changfen, xunying, Gucheng, heliu and shuanggou.

four people in the county will sweep the buildings in the whole city, sweep the streets in different areas every day and conduct spot checks. Years ago, the bus station designated a single dispatch activity, and two people were fixed to distribute leaflets at the bus station.

C, the activity time

According to the market situation in various towns and villages, the time was tentatively set as:

Note: before the township tour, it is necessary to step on the spot to determine the tour location and related applications for filing.

d. Sweep the building in the county

Time: February 1th-February 15th, and all the buildings will be swept in 6 days. Cost: 6-8 yuan

E per person per day, and distributed at bus station

Time: February 1th-February 17th, and distributed every morning and afternoon, so as to ensure that the returnees can know the situation at the first time.

Fee: 2 people, 6-8 yuan/person per day

F, theme of the event:

Xiwan International pays 3, yuan to let love go home

G, publicity method

1. On the performance site, performance+prize-winning question and answer;

2. Bees in the market center+street sweeping;

3. On-site registration and consultation of property consultants.

H, activity content

1, live performance

2, prize-winning question and answer (DM single page is issued before the activity, and questions are simply asked according to the content of DM single page)

3, on-site consultation of property consultants

I, performance place and site layout

1, performance area: performance place and site layout (determined by the activity company)

handbag (including DM, paper drawing and playing cards); Signature pen, customer information registration form, etc.

J, activity flow

K, gifts

1, interactive gifts: playing cards;

2. Question and answer gifts: playing cards and paper boxes;

L, on-site staff arrangement:

M, preliminary preparation progress

The event company, performance content, towns and villages, all kinds of gifts, materials, booths, etc. are counted, confirmed and loaded the day before the towns and villages are opened.

3. On-site advertisement release

Two buildings, A, 8 and 9, advertise on the wall, with yellow characters on the red background

Theme 1: XXX, down payment of 3, to let love go home, theme 8,9,, 2: XXX, 3,99 yuan/sitting on a priceless waterfront. Installation time: February 1, contact the crane driver and use the crane to hang it

B.

theme: LOGO

living by the water does not dispute that the mountains and lakes will benefit from the Spring Festival, and each flat in 2 yuan will be reduced

C, and the banner will be 2

theme: Xiwan International Pure Waterfront Sightseeing Room, and each flat in the Spring Festival will be reduced to the main towns and villages in 2 yuan

D, and the leaflet will be printed on February 6, and will arrive on the morning of the 9th. Number of leaflets No.1 in place: 5, copies

E, wall advertisement

spray on February 5th, and spring festival gift-giving activity plan on February 7th. 2

In order to further enrich the spiritual and cultural life of cadres and workers, show their spiritual outlook, and create a United and harmonious team spirit, we plan to hold a Spring Festival Gala on the eve of the Spring Festival of 2xx, as follows.

II. Activity time:

It is tentatively scheduled for Friday, February 1st, 2xx from 7: 3 to 9: pm.

III. Venue:

To be determined.

IV. Participants:

The Municipal Finance Bureau has 155 employees (including retired veteran cadres); XX bank related personnel, about 3 people.

V. Contents of activities

1. Moderator: The Municipal Finance Bureau and XX Bank each send a male moderator and a female moderator.

2. Program arrangement: The whole party is controlled at about 9 minutes, and about 1 programs are planned. Among them, the Municipal Finance Bureau selected 3-4 programs and XX Bank selected 4-5 programs.

3. Form of the party:

(1) Set up a lucky draw: set up 2 special prizes to reward 5 yuan items; 1 first prizes, rewarding 3 yuan goods; 2 second prizes, rewarding 2 yuan goods; Third prize: 3 people, rewarding 1 yuan goods. All awards were drawn by the leaders of the two units.

(2) Set up interactive games: insert 1-2 rounds of interactive games into the program.

(3) The song is interspersed with ballroom dancing performances.

(4) Invite leaders to perform impromptu performances.

(5) Set program performance awards and game participation awards, and give small gifts to all those who perform on stage and participate in interactive games.

VI. Related matters

1. Set up a working group to prepare for the event. In order to do a good job in organizing and coordinating the whole activity, it is planned to set up an activity preparatory working group. The team leader suggested that the leaders in charge of the two units should be in charge, and the members should be composed of relevant personnel from the two units. The working group consists of three groups: program, conference and logistics. The program group is responsible for program arrangement, audit, interactive game setting and other related work, the conference group is responsible for stage design, venue layout and party site, and the logistics group is responsible for logistics support such as goods procurement and audio equipment.

2. souvenir of the event: prepare a souvenir for all participants and set it according to certain standards. Planning scheme of Spring Festival gift-giving activities 3

1. Activity time

Red envelopes will be wrapped and citizens' banknotes will be exchanged during the New Year. As the Spring Festival is approaching, in order to send out red envelopes wrapped with new tickets during the festival, the number of citizens who go to the bank to change new banknotes has increased significantly. Taking this as an opportunity, 3 days before the Spring Festival to 15 days after the Spring Festival, it will be used for event promotion, customer card opening and customer service, and during this period, the branch staff will be trained, including details such as the use of online banking, the use of mobile banking and matters needing attention. Focus on promoting the use of online banking and mobile banking to young customer service, let them apply for rural commercial bank cards, and at the same time open online banking and mobile banking related businesses for young customers.

II. Purpose and significance of the activity

The so-called peak season marketing refers to that commercial banks make use of the characteristics of relatively concentrated market financial resources in a specific period (such as Spring Festival, May Day, etc.) to increase their marketing efforts, so that their business can achieve extraordinary development in a short period of time, so as to occupy a larger market share. As the business strategy of banking institutions at all levels, peak season marketing can play an important role in promoting the rapid growth of banking business.

after marketing in peak season, we should cultivate a group of loyal customers. What most consumers want from banks is to look better, be faster and be safer. What most consumers want from banks is to look better, be faster and be safer. The most ideal way is to divert retail investors by constantly improving the related functions of ATM, online banking, especially mobile banking, so as to achieve the effect of efficient service. The most important thing is to continuously meet users' needs, improve users' satisfaction and maintain users' satisfaction and loyalty to rural commercial banks.

the key point is to continuously strengthen the functions of bank ATM, online banking and mobile banking to meet the growing needs of customers. First, ATM strengthens the related deposit and withdrawal business and the security of withdrawal; Second, online banking focuses on strengthening the connection with relevant mainstream shopping websites. For example, if you use a rural commercial bank to pay online, you can't find out how to pay, and you have to make customers rely on other banks, which is not conducive to cultivating customer service loyalty and dependence; Third, with the gradual popularization of smart phones, we should especially strengthen the publicity of the functions of mobile banking, so that users can handle related businesses anytime and anywhere. At the same time, through this campaign, we will make users know that mobile banking can transfer money, convert between regular and current accounts, and gradually improve the relevant details of Chongqing's water, electricity and telephone charges, so that customer service can pay related fees by mobile phone without leaving home. Fourth, gradually improve the operation page of mobile banking, so that users can experience the service of quick introduction; Gradually improve the function that mobile banking can transfer money anytime and anywhere, not limited to the function that can't transfer money after 4:3 pm, such as Alipay related functions, which can transfer money anytime and anywhere and will arrive soon; The fifth is to improve the software of Chongqing Rural Commercial Bank's mobile app, strengthen the related publicity of rural commercial bank's mobile app, and meet the relevant needs of users.

III. Venue

Relevant merchants in each street and town of the sub-branch, relevant departments of each street and town government, and relevant personnel of government agencies and institutions in each district and county.

iv. implementation plan

by using the door-to-door service mode of "wrapping red envelopes for the New Year and exchanging banknotes for citizens", we visited the relevant merchants in various towns and villages in districts and counties, relevant departments of the government in various towns and villages, and relevant personnel of the organs and institutions in districts and counties to register customer information. Sub-branch staff hold "new change", with the help of the service mode of "changing new money" for customers, and bring appropriate publicity materials, including couplets, blessings, aprons, etc., and make another on-the-spot visit to relevant personnel to verify customer information and implement the specific situation of customers' use of rural commercial banks. For customers who have not yet used rural commercial banks, they should focus on publicity and public relations, take advantage of the convenience of rural commercial banks and preferential handling fees, and strive to visit relevant personnel to have a rural commercial bank card.

focus on promoting the convenience services of rural commercial banks, such as promoting the role and security of online banking and mobile banking for young people, and focusing on introducing related businesses. When opening a card, you must open a free trial SMS service for customers for one month to ensure that customers can see the changes in their accounts in real time. For young customers, it is necessary to open online banking and mobile banking for them, which is convenient for customers to transfer money and save fees.

carry out free publicity business for relevant merchants in various towns, relevant departments of various towns' governments, finance departments of district and county bureaus and institutions, relevant heads of offices and relevant leaders. For the relevant merchants in towns and villages, relevant government departments in towns and villages, district and county bureaus and institutions, etc., which have not yet taken the rural commercial bank as the main business, customers can be attracted to our bank in the form of publicity. Around the Spring Festival, the business hall of rural commercial banks has the largest number of customers, and the TV media publicity in the business hall has a good publicity effect. When marketing business households, you can recommend to customers that "doing business in our bank can help you do business publicity for free, which can bring you better benefits during the holiday season", and from the perspective of considering the interests of customers, we can achieve the goal of win-win cooperation between the two sides.

V. Precautions for activities

Throughout recent years, most of the marketing modes of banks in peak season are single, which are nothing more than offering a large number of preferential services, making profits from transaction costs, and socializing with customers. They lack innovation and are not attractive enough to customers. Second, customers are not subdivided, and the real needs of customers are not well understood, which is often counterproductive; Third, when selling products, it is not responsible for revealing risks, misleading customers and inducing customers to buy other financial products with the good reputation of banks.

in a word, with customer satisfaction as the goal, we will constantly improve the corresponding functions of rural commercial banks and improve their service quality; Strive to meet the needs of customers with a realistic attitude and high-quality service, so as to cultivate another group of loyal customers of rural commercial banks after the peak season marketing. Planning scheme of the Spring Festival gift-giving activities 4

1. Theme of the activities:

"Wonderful and ingenious appearance of the Spring Festival community trip"

As a newly opened branch located in a high-end community, XX Bank Binhai Sub-branch, with the help of the festive atmosphere between the two festivals, actively promoted the sub-branch in the community, publicized Pudong Development and vigorously promoted personal financial services, and gradually expanded its customer base.

II. Activity time:

January 5, 12, 19 and 26, 2xx

February 16, 23, March 1 and 8.

*** counts for 8 times

III. Form and content of activities:

(1) Community activities

Marketing activities are carried out in the communities around the sub-branch, and all the staff of the sub-branch plan to celebrate the Spring Festival.