In the era of consumption upgrading, people's consumption concept has shifted from the original consumption of physical goods to the consumption of cultural services. The shift from “food, clothing, shelter” to spiritual needs such as “knowledge, enjoyment, entertainment”. According to the first report on cultural consumption of Chinese residents released by the National Development and Reform Commission, per capita cultural consumption in urban areas across the country has increased from 945 yuan to 1,268 yuan in recent years. Cultural consumption has become an important manifestation of my country's consumption upgrade. Keenly aware of people's new needs for upgrading cultural consumption, Shanghai Pudong Development Bank Credit Card and Wenhui Publishing House recently jointly launched a new life service benefit - "Xiaopu Book Club", which thoughtfully provides users with a full-year reading membership service, reawakening the traditional way of reading paper books, and enjoying the good time of reading.
It is reported that the newly launched "Xiaopu Book Club" has two themed book lists: "Starry Sky" and "Earth". The former focuses on the beauty of sensibility and spirituality, while the latter focuses on life, Practical beauty. Users can choose their own reading topics. In the first two major themes, two selected books will be released: "The Age of Shuffle" by Mao Dun Literature Award winner Jin Yucheng and "Journey in Search of Chinese Craftsmen - Craftsmanship and Zen Mind" by young writer Asakusa. After users subscribe to the "Xiaopu Book Club" full-year membership, they will receive 1 book delivered every month, and a maximum of 12 books throughout the year. There will be a new book list every month, giving them more expectations. It is worth mentioning that in addition to enjoying good books recommended by experts every month, this annual reading membership also comes with a set of clear-color painted book stamps of the Twelve Characters of the Dream of Red Mansions jointly launched by Pudong Development and Wenhui, which will be sent with the book every month, *** 12 pictures, collected together, are not only rare exquisite paintings of characters in Dream of Red Mansions, but also beautiful gadgets for reading and playing.
During the event, users can order by themselves through the official WeChat account of Shanghai Pudong Development Bank Credit Card and Pudong Xiben APP, and order a full-year reading membership of "Xiaopu Book Club" with an original price of 600 yuan for 199 yuan. By spending very little money, you can get real "luxury goods" and develop good reading habits.
In recent years, in the process of business development, Pudong Development Credit Card has been actively looking for new points of convergence around people’s growing cultural consumption needs, using products and services as carriers, insisting on continuous innovation, and realizing excellence. The spread of culture; through the issuance of a series of cultural co-branded cards from the Forbidden City and in-depth cooperation with high-quality dramas such as "The Stage", we continue to make efforts in the field of traditional culture and lead the trend of "cultural financial innovation" while continuing to inject cultural connotation into the brand. , deepening users’ favorability towards the brand.
The person in charge of Pudong Development Bank Credit Card said that everyone has cultural needs deep in their hearts. Through this cooperation with Wenhui Publishing House, we hope to rekindle reading, which has been proven to spread knowledge and inherit The most effective traditional reading method in culture; it allows people to slow down and calm down in the fast-paced life, and further expands new models of financial value-added services while satisfying people's deep spiritual needs.